CRO Manager
£45,000 - £60,000
Macclesfield (3 days a week on-site)
This is an exciting opportunity for a CRO Manager to take ownership of conversion rate optimisation and experimentation within a growing digital business. Joining at a pivotal stage, you will have the chance to shape the CRO function, influence strategy, and deliver measurable commercial impact across multiple customer journeys and digital products.
They are a fast-growing digital organisation with an international presence and a diverse portfolio of online brands and products. Their business is focused on delivering high-quality customer acquisition through digital channels, supported by strong investment in marketing, technology, and data-driven decision-making.
As they continue to expand, they are bringing conversion rate optimisation in-house, creating a unique opportunity for someone to establish best practices, drive experimentation, and help build a high-performing optimisation function.
As a CRO Manager, you will lead CRO strategy across multiple digital brands, products, and acquisition funnels, working closely with cross-functional teams to improve customer journeys and conversion performance.
Owning the CRO and experimentation roadmap across multiple digital products
Designing, executing, and analysing A/B and multivariate testing programmes
Developing hypotheses based on user behaviour, analytics, and business objectives
Identifying opportunities to improve conversion rates and customer experience
Partnering with Product, Marketing, and Development teams to implement test plans
Measuring, reporting, and communicating the commercial impact of experimentation
Establishing CRO frameworks, processes, and best practices
Supporting the future growth and development of the internal CRO capability
Strong commercial experience in conversion rate optimisation and experimentation
Proven success running A/B testing programmes and delivering measurable results
Expertise in hypothesis development, test design, and optimisation methodologies
Experience using experimentation platforms such as Optimizely, VWO, Convert.com, or similar
Strong analytical skills with the ability to interpret user behaviour and performance data
Confident communicating insights and influencing stakeholders across the business
Experience within lead generation, ecommerce, digital marketing, or performance-driven environments is advantageous
Salary between £45,000 - £60,000 - depending on experience
Please register your interest by sending your resume to Majid Latif via the Apply link on this page.
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