CRO Manager

CRO Manager Macclesfield - Hybrid (2-3 Days Per Week)

£50k-£60k

I'm hiring a CRO Manager for one of the UK's leading customer generation businesses, operating a portfolio of high-traffic digital brands across B2B and B2C markets.

This is a rare opportunity to build an in-house CRO function from scratch, taking ownership of experimentation strategy across multiple brands, products, and customer journeys while helping shape the future of optimisation within the business. The company A fast-growing performance marketing and technology business that owns and operates its own digital brands rather than acting as an agency.

Established in 2013, they've grown into an international organisation operating across the UK, USA, Canada, Australia, and France, generating high-intent leads through a combination of proprietary technology, data, and digital marketing.

With more than 40 products across multiple acquisition funnels and customer journeys, they have significant traffic volumes and enormous optimisation potential. The opportunity After investing in CRO through external consultants for the last two years, the business is now bringing the capability in-house for the first time.

Reporting directly into senior leadership, you'll have full ownership of

The experimentation roadmap

CRO strategy

Testing framework and methodology

Optimisation prioritisation

Future team growth

This is a genuine greenfield role with strong executive support and a clear opportunity to build a team around you over time. What you'll be doing

Own and develop the CRO roadmap across multiple digital brands

Design, execute and analyse A/B and multivariate tests

Build a scalable experimentation framework and testing culture

Analyse customer behaviour and identify opportunities to improve conversion performance

Partner with developers to implement experiments and winning variants

Collaborate with PPC, Marketing, Product and Media Buying teams

Measure and communicate the commercial impact of optimisation activity

Prioritise initiatives based on business value and revenue opportunity

Help establish and grow the company's internal CRO capability

What they're looking forMust-haves

5+ years' experience in Conversion Rate Optimisation

Proven experience running end-to-end experimentation programmes

Strong hypothesis generation and test design skills

Experience withCRO platforms such as

Optimizely

VWO

Convert.com

AB Tasty

Similar tools

Strong understanding of customer journey optimisation

Experience working on high-traffic websites

Excellent stakeholder management and communication skills

Commercial mindset focused on measurable business outcomes

Nice to have

Lead generation experience

Agency experience

Previous mentoring or management experience

Experience helping build or mature an experimentation function

The team Initially you'll operate as an individual contributor with full ownership of experimentation.

You'll work closely with

Marketing

PPC

Media Buying

Product

Development

The business already has strong development resources in place to support implementation, allowing you to focus on identifying and delivering high-impact opportunities. Why this role

Build an internal CRO capability from the ground up

Own experimentation strategy across multiple brands

Huge volumes of traffic and optimisation opportunities

Strong backing from senior leadership

Clear pathway into team leadership

Genuine autonomy and ownership from day one

Exposure across international markets

Significant commercial impact

Package

£50,000 - £60,000 salary

Bonus scheme

Hybrid working (3 days min per week in Macclesfield)

Clear progression into leadership

High levels of ownership and responsibility

Interview process

Initial interview with Marketing Manager

Practical task and presentation focused on experimentation strategy

Final interview with senior leadership