Field Marketing Manager, UK (Hybrid)

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role

This is a pivotal role at the intersection of field events, partner marketing, and content programming. You'll sit within our Global Events & Partner Marketing team, working closely with sales leadership, Product Marketing, Content, and the Event Marketing team to drive pipeline and deepen relationships with priority accounts and partners.

You'll own the strategy and execution of field events and partner marketing programs across the UK and broader European market. From intimate executive dinners to sponsored partner hosted events, you'll hold yourself accountable to the pipeline and business outcomes they generate.

If you thrive in a fast-paced environment, love building from the ground up, and believe great events can genuinely move deals, this role is for you.

What You’ll Accomplish

Field Event Strategy & Planning

Own the strategic planning of field events — including event type, timing, format, audience, goals, and success metrics, developed in close partnership with regional sales leadership

Lead communication and alignment with field sales teams on attendee strategy, pipeline targets, and ownership of outcomes

Own all customer-facing communications tied to field events: invitations, nurture sequences, reminder cadences, and post-event follow-up

Partner Marketing & Sponsorships

Manage all partnership events end-to-end, including sponsorship deliverables, logistics, communications, and internal coordination

Build and maintain strong relationships with key partners, agency networks, and industry associations across the UK and Europe

Develop co-marketing initiatives with partners that drive joint pipeline and brand visibility in target markets

Event Execution & Cross-Functional Collaboration

Partner closely with the Event Marketing team on logistics, production, operations, and on-site experience execution

Collaborate with Product Marketing and Content on event programming ensuring speakers, sessions, and content are tailored to target industries, accounts, and audiences, and aligned to each event's business objectives

ABM & Pipeline Impact

Drive an ABM-led approach to field campaigns, prioritizing high-value target accounts, key customer relationships, and critical pipeline opportunities

Track and report on event performance, pipeline contribution, and KPI achievement in partnership with sales and marketing stakeholders

Your Expertise

5+ years of experience in field marketing, event marketing, or integrated marketing in a B2B SaaS or technology company

Demonstrated track record of planning and executing field and partner events that generate measurable pipeline

Experience managing partner or sponsorship programs, including deliverable tracking and joint go-to-market planning

Strong project management skills with the ability to r