Digital Marketing Manager

Digital Marketing Manager

Leeds (Hybrid Working) Great Salary + bonus + excellent benefits package

Drive growth. Own performance. Shape the future of digital acquisition.

If you're a performance-driven digital marketer who thrives on owning results, scaling channels, and making a measurable commercial impact, this is your opportunity to step into a high-visibility role at the heart of an ambitious growth journey.

At Markel, we're not just building marketing campaigns, we're fueling the success of over 70,000 small businesses across the UK. And with plans to more than double our Direct business by 2030, digital acquisition is central to that journey.

Why this role stands out

True ownership - Lead search strategy end-to-end across PPC and SEO

Serious investment - Manage and optimise significant paid media budgets

Commercial impact - Directly influence lead generation, revenue, and Return On Investment

Growth opportunity - Ideal step-up role or chance to scale at a larger level

High visibility - Work closely with senior partners in a business-critical role

What you'll be doing

You'll take full ownership of digital acquisition performance across our Direct brands (Markel Direct and Caunce O'Hara), leading strategy and execution across paid and organic search.

Performance & Paid Search

Lead and evolve PPC strategy across high-spend accounts

Optimise campaigns to improve Return On Investment, ROAS, and cost per lead

Manage and challenge agency performance to deliver results

Forecast lead volumes and performance with a commercial lens

Drive organic traffic growth in highly competitive markets

Deliver technical SEO, on-page optimisation, and digital PR initiatives

Build authority through backlink strategies and content optimisation

Stay ahead of evolving search trends (including generative search)

Strategy, Insight & Collaboration

Own performance reporting using tools like Google Analytics & Tag Manager

Partner with UX/CRO, campaigns, and content teams to optimise journeys

Manage website content and ensure compliance in all communications

Balance strategic thinking with hands-on delivery

What you'll bring

You're a commercially minded digital marketer who thrives in performance-led environments.

Essential experience

Strong background in PPC / performance marketing

Proven success managing large media budgets

Experience delivering against lead or revenue targets

Solid understanding of SEO strategy and execution

Data-driven attitude with strong analytical skills

Experience working with agencies and holding them accountable

Nice to have

Financial services or regulated industry experience

Technical SEO knowledge (e.g. schema, tagging, tracking)

Experience forecasting and planning performance outcomes

What's in it for you

You'll join a dedicated Direct Marketing team focused purely on acquisition and growth, working alongside specialists in CRO, campaigns, and content across Leeds and Manchester.

This is a fast-paced, collaborative environment where you'll need to juggle priorities, think commercially, and deliver results but you'll also have the support, tools, and investment to succeed.

We're a global Fortune 500 business, but we pride ourselves on maintaining a people-first culture where ideas are valued and individuals make a real difference.

Our values guide everything we do

We're all about people

We win together

We strive for better

And right now, we're investing heavily in digital making this the perfect time to join and shape what comes next.

We will ensure that individuals with disabilities are provided with all reasonable accommodations to be able to participate in the job application or interview process and to perform essential job functions if successful.