Senior Performance Marketing Executive

Senior Performance Marketing Executive

Salary up to £40k

Leeds – 3 days in office

Calling all paid media and paid social pros who love a fast-moving, data-driven environment...

We're working exclusively with a well-known, long established Retail businessto find a Performance Marketing Executive to join their growing in-house marketing team. If you get a buzz from A/B testing, know your way around Meta Ads Manager and Performance Max, and want to play a genuine role in shaping how a market-leading brand acquires customers, read on!

The Opportunity

This is a brilliant next step for someone who wants more ownership over paid media strategy without losing the support of expert agency partners. You'll work hand-in-hand with the Senior Performance Marketing & Ecommerce Manager and external agencies across paid social and paid search, building the knowledge and credibility to bring more of that activity in-house over time.

It's a role with real variety — one day you're knee-deep in TikTok creative testing, the next you're getting under the hood of a Performance Max campaign, and the next you're presenting performance insights to the wider marketing team. No two weeks look the same.

What You'll Be Doing

Paid Social

Building and running paid social campaigns across Meta, TikTok, and YouTube

Supporting product launches and brand campaigns, working closely with the brand team on audience strategy, platform selection, and creative

Running continuous A/B tests across creative, audience, and format to keep performance climbing

Getting close to agency-managed paid social activity, ready to take on more strategic input as the function grows

Paid Media

Acting as the internal go-to for paid search activity (Google Ads and Microsoft Ads) managed by the SEM agency

Learning the account structure and performance levers inside out to inform strategy

Supporting Performance Max and Demand Gen campaign planning and optimisation

Partnering with brand and creative teams to sharpen messaging and storytelling across paid media

Channel Growth

Helping bring smaller channels in-house — think Apple Search Ads, Pinterest, TikTok, and RTB House — to make agency budgets work harder

Building relationships with platform account managers to unlock insight and opportunity

Getting trained up across platforms and staying genuinely curious about where the channel mix could go next

Reporting & Budget

Tracking performance against KPIs and contributing to regular reporting for the wider marketing and ecommerce teams

Turning performance trends and test results into clear, actionable recommendations

Supporting budget management across paid channels to keep ROI front and centre

What We're Looking For

Solid hands-on experience running paid social campaigns (Meta essential; TikTok and YouTube a strong plus)

Working knowledge of paid search platforms (Google Ads / Microsoft Ads) — agency-side or in-house

Comfortable with data: you can read a performance report and tell a story with it, not just a list of numbers

A genuine curiosity about testing, optimisation, and "what happens if we try this instead"

Strong collaborator — you'll be working across brand, creative, and agency teams, so communication matters as much as the numbers

Bonus points if you've got an interest in running, hiking, or the outdoors — you'll be marketing to people who live for it

Why Apply

This is a chance to join a brand at the top of its category, with real scope to grow your remit as channels move in-house. You'll get exposure across the full performance marketing mix, a manager who's invested in your development, and a seat at the table as the strategy takes shape — not just an execution role.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.