Senior Performance Creative Strategist

SENIOR PERFORMANCE CREATIVE STRATEGIST

Salary up to £46,000 DOE

Based at Liverpool

Hybrid working - 3 days onsite

Proven experience owning creative output from initial concept through to delivery and performance iteration

Hands-on experience using AI-powered ad creative tools to produce, test and optimise paid media assets

A brand new opportunity to join a leading ecommerce agency as a Senior Performance Creative Strategist, taking ownership of creative strategy across a portfolio of paid media clients.

KEY DETAILS

Hands-on performance creative role across Meta and TikTok

Hybrid working - 3 days onsite

Opportunity to work with fast-growth ecommerce, retail and B2B clients

Clear progression route towards a lead level position

ABOUT THE CLIENT

We're working with an established ecommerce agency that partners with ambitious brands across paid and owned channels.

Due to continued growth, they're looking for a Senior Performance Creative Strategist to join their Performance Creative team. This is a brilliant opportunity for someone who understands paid social, creative testing, AI-assisted production and the commercial impact of strong performance creative.

THE BENEFITS

Work across exciting ecommerce, retail and B2B client accounts

Genuine autonomy within a cross-functional client squad

Clear progression opportunity into a future lead role

Collaborative environment with support from a Lead Creative Strategist

Exposure to the latest AI-powered creative production tools

THE SENIOR PERFORMANCE CREATIVE STRATEGIST ROLE

As Senior Performance Creative Strategist, you'll sit within a cross-functional client squad and own the creative strategy for a defined portfolio of paid media clients.

You'll be working closely with Success Managers, channel specialists and the Lead Creative Strategist to develop, launch, analyse and iterate paid media creative at pace.

This is not a role where you'll simply brief and review. You'll be hands-on from concept through to live ad, using performance data, creative testing and AI-powered production tools to make quick, informed decisions.

You'll be expected to think strategically, produce quickly, understand what stops the scroll and turn performance insight into clear next steps.

WHAT YOU WILL BE DOING

Owning the creative strategy for a defined portfolio of paid media clients

Creating and iterating paid media creative across Meta and TikTok

Developing ad concepts informed by brand guidelines, tone of voice, buyer personas and AI avatar direction

Writing clear, actionable creative briefs for creators

Launching, managing and optimising paid media campaigns

Building testing frameworks across hypothesis, execution, analysis and iteration

Reviewing on-platform and off-platform performance data to identify what is working and what needs to change

Briefing AI-powered and human creators clearly and at volume

Taking part in client workshops and creative sessions

Reporting on creative performance in plain English with clear recommendations

Working with the Lead Creative Strategist to improve creative processes across the team

SENIOR PERFORMANCE CREATIVE STRATEGIST ESSENTIAL SKILLS

Demonstrable experience in performance creative or paid social creative strategy

Strong examples of paid media creative work and commercial results

Proven experience producing paid media creative at volume across Meta and TikTok

Solid understanding of paid social performance and creative testing

Hands-on experience using AI-assisted production tools such as Creatify, Arcads, ElevenLabs, CapCut Pro or similar

Confident working knowledge of Meta Ads Manager and TikTok Ads Manager

Experience with campaign setup, optimisation and analysis

Experience working with DTC ecommerce brands

Ability to manage multiple client accounts at once

Strong written communication and clear briefing skills

TO BE CONSIDERED

Please either apply through this advert or email me directly via .

For further information please call me on / .

By applying for this role, you give express consent for us to process and submit, subject to required skills, your application to our client in conjunction with this vacancy only.

KEY SKILLS

Performance Creative, Paid Social, Creative Strategy, Meta Ads, TikTok Ads, Ecommerce, DTC, AI Creative Tools, Creatify, Arcads, ElevenLabs, CapCut Pro, Creative Testing, UGC, Paid Media, Campaign Optimisation, Creative Analytics