Senior Marketing Analyst

Senior Marketing Analyst

£50,000 - £60,000

Darwen (2-3 days a week on-site)

This is an exciting opportunity to join a data-led organisation where customer insight is central to driving commercial performance and improving customer experience.

THE COMPANY

They are a growing, customer-centric organisation operating across a large network of consumer-facing locations. With a strong focus on personalisation and service quality, they use data to continuously improve engagement, retention, and lifetime value.

THE ROLE

As a Senior Marketing Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact.

Specifically, you can expect to be involved in the following

Analyse customer and transactional data across CRM systems, digital platforms, and surveys to identify behavioural trends and opportunities

Develop dashboards and reporting frameworks that track retention, conversion, and customer lifetime value

Support campaign targeting and personalisation through segmentation, cohort analysis, and predictive modelling

Evaluate campaign effectiveness through pre- and post-analysis, measuring uplift, ROI, and channel performance

Lead on customer satisfaction and advocacy analysis, using sentiment analysis and key driver techniques

Translate complex datasets into clear, actionable insights for non-technical stakeholders

SKILLS AND EXPERIENCE

The successful Senior Marketing Analyst will have the following skills and experience:

Strong commercial experience in customer insight, CRM analytics, or marketing analytics

Proficiency in SQL and Python, with exposure to tools such as Power BI or Tableau

Experience with segmentation, lifecycle analysis, and campaign performance measurement

Understanding of CRM and marketing channels such as email, SMS, or direct communications

Ability to analyse survey data, including sentiment and driver analysis

Confident communicating insights to a range of stakeholders, including non-technical audience

Familiarity with data privacy and governance best practices

BENEFITS

The successful Senior Marketing Analyst will receive the following benefits

Salary between £50,000 - £60,000 - depending on experience

HOW TO APPLY

Please register your interest by sending your resume to Majid Latif via the Apply link on this page.