Senior Marketing Analyst

I'm hiring a Senior Marketing Analyst to join a growing customer insights team within a well-established UK business that's rapidly scaling its data and analytics capability.

This is a core role in the team, focused on unlocking value from customer data to drive smarter CRM, campaign targeting, and retention strategies.

Up to £60,000 Near Blackburn / Preston - Hybrid (2 days per week onsite) The company A large and growing UK network of independent businesses, supporting over 500+ locations across the UK and Ireland.

They've built a strong reputation in their sector and are now investing heavily in customer insight, CRM, and analytics to better understand and engage their customer base at scale. The role You'll sit within a growing Customer Insight team, working closely with marketing, operations, and product teams to:

Understand customer behaviour

Improve campaign targeting

Drive retention and lifecycle engagement

Turn data into actionable business insight

This team already has strong CRM and operational capability - but needs a dedicated analyst to own the data, insight, and performance side. What you'll be doing

Analyse customer and transactional data to identify behavioural trends and opportunities

Build and optimise CRM campaign targeting and segmentation

Support key initiatives like customer reactivation and recall campaigns

Conduct pre- and post-campaign analysis to measure performance and ROI

Develop dashboards and reporting around retention, churn, and customer value

Work with stakeholders to understand business needs and deliver insight

Translate data into clear, actionable recommendations for non-technical audiences

What you bringMust-haves

Strong SQL skills

Experience in CRM / campaign / marketing analytics

Experience analysing campaign performance and customer behaviour

Comfortable working with customer segmentation and lifecycle data

Strong communication skills - able to present insights clearly

Experience working with stakeholders across different teams

Nice to have

Experience with Python or similar tools

Experience with dashboards (Power BI / Tableau or similar)

Experience with survey or customer satisfaction data

Background in retail, healthcare, or service-led environments

What they're looking for

3-5 years' experience in marketing or CRM analytics

A strong mid-level analyst who can work independently

Someone who enjoys working with real business problems, not just reporting

Comfortable working in a growing environment with opportunity to shape things

Why this role

Be the go-to analyst in a growing customer insight team

Own end-to-end work across targeting, analysis, and insight

Work on impactful projects (e.g. customer reactivation, lifecycle strategy)

Join a business with a large dataset that's currently under-utilised

Hybrid working with flexibility (2 days onsite)

Location

Based near Blackburn / Preston

2 days per week onsite (previously 3, now flexed)

Likely need to drive - commutable from across the North West

Interview process

Initial chat with Hiring Manager

SQL assessment + final presentation