Senior Manager, Category Narrative

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

About the Brand & Communications Team

Brand & Communications shapes how the world understands Affirm and how Affirm shows up in it. We meet people where perception forms: in culture, in the press, across our owned and paid channels, and inside the company. We aim to make our work compound over time, moving at the speed of culture while holding a high bar for craft and clarity. Our job across comms, brand, creative, and social is to make Affirm a brand people trust and are proud to choose.

About the Role

Affirm operates in a category that is still being defined. As it stands, the term "BNPL" is limiting. Credit cards have become mainstream but aren’t always the best consumer option.

Indeed, today's ways to pay are not tomorrow's. Affirm has a vision on how to shape what's next. But, we need to bring people along as current paradigms of credit are remade.

The Senior Manager, Category Narrative drives this work. That means building a narrative that earns Affirm a different place in how the category is understood — accurate, honest, and compelling enough to resonate with consumers, and credible enough to hold up with policymakers, merchants, partners, and investors.

This role sits at the intersection of category design and consumer truth. You'll define how Affirm talks about financial experience and consumer choice — shaping the conversations that matter, in the forums where they happen, before they get away from us. Regulatory debates, media coverage, and legal scrutiny aren't defensive lanes. They're where the category gets defined, and this role plays offense in all of them.

What You'll Do

Own the category narrative. Define the category Affirm is building, what it is and how the space should be understood, and ensure that through-line holds whether someone encounters it in a press story