Senior CRM Analyst (Marketing Measurement)

Up to £55,000 + bonus Cheadle (Near Manchester) - Hybrid (typically 1 day per week)

I'm hiring a Senior CRM Analyst to join a well-known UK retail business, helping to strengthen how they measure and optimise marketing performance.

This is a core hire for the team, focused on building and embedding best-practice campaign measurement across CRM. The role You'll sit within the CRM analytics team, working across marketing, product, and commercial teams to:

Define how campaigns should be measured

Improve understanding of incremental uplift and ROI

Upskill the wider team on measurement methodologies

This is less about building dashboards - and more about thinking critically about what "good" looks like in marketing performance. What you'll be doing

Own and develop CRM campaign measurement frameworks

Evaluate performance across channels (email, app, vouchers, direct mail)

Design and implement test & control methodologies to measure incremental impact

Analyse campaign performance and translate results into clear recommendations

Work closely with stakeholders to define success metrics and improve targeting

Coach and support other analysts on measurement best practice

Help move the team towards commercially focused performance reporting (e.g. profit contribution)

What you bringMust-haves

Strong SQL skills (your primary tool)

Experience in CRM / marketing / campaign analytics

Strong understanding of campaign measurement methodologies

test vs control

incremental uplift

channel performance

Experience working with B2C customer data at scale

Strong stakeholder skills - able to explain insights clearly and influence decisions

Strongly preferred

Retail or high-frequency customer environment

Experience across multiple CRM channels (email, app, direct mail, etc.)

Exposure to CRM platforms (e.g. Salesforce Marketing Cloud)

Not the right fit if

You're primarily a BI / dashboard-focused analyst

You've only worked in B2B environments

You lack experience in campaign measurement and experimentation

What they're looking for

3-7 years' experience

Someone ready to step into a senior analytical role

A commercial thinker - focused on impact, not just reporting

Comfortable working across teams and influencing ways of working

Someone who can work in ambiguity and challenge how things are measured

The team

3 CRM Analytics Managers + wider analyst team

This role will be the go-to specialist for measurement

Focus initially on improving measurement frameworks, then broader project work

Why this role

Genuine ownership of a key capability gap (marketing measurement)

High visibility across marketing and commercial teams

Opportunity to shape how campaign success is defined and measured

Strong, collaborative team culture (very people-focused business)

Flexible working (typically 1 day per week in office)

Package

Salary up to £55,000

Bonus up to 15%

Hybrid working + strong culture and benefits

Interview process

Stage 1: experience + approach discussion

Stage 2: SQL & scenario-based discussion (no heavy coding test)

If you're a CRM / marketing analyst who enjoys thinking about how to measure impact properly - not just reporting results - this is a great opportunity to step into a more strategic role.