Senior CRM Analyst

Senior CRM Analyst South Manchester, hybrid working, £50,000 to £55,000

This is an opportunity to take ownership of marketing measurement in a well established consumer business with multiple revenue streams. You will be the most senior individual contributor in the CRM analytics function, shaping how campaign performance is defined, measured and improved across the organisation.

The Company They are a large, customer focused business operating across retail, services and subscription based offerings. With a strong presence both in store and online, they engage millions of customers through multiple touchpoints. Their data team sits at the centre of commercial decision making, supporting marketing, product and operational teams. They are continuing to invest in analytics to better understand customer behaviour and drive more effective campaigns.

The Role You will lead on marketing measurement, working cross functionally with marketing and CRM teams to evaluate and optimise campaign performance.

Define and implement measurement frameworks for marketing campaigns across channels

Design and analyse control groups to understand true campaign impact

Develop clear KPIs including conversion rates, click through rates and targeting effectiveness

Partner with stakeholders across marketing, CRM and wider business units to influence strategy

Translate complex analysis into clear, actionable insights for non technical audiences

Support continuous improvement of CRM targeting and segmentation

Work closely with CRM analytics managers and analysts to embed best practice

Your Skills and Experience

Strong commercial experience in CRM analytics within a consumer focused environment such as retail or e commerce

Proven experience measuring marketing campaign effectiveness and defining success metrics

Advanced SQL skills for data extraction and analysis

Experience working with CRM platforms such as Salesforce

Comfortable working with large datasets and complex customer journeys

Strong stakeholder management skills with the ability to influence at multiple levels

Experience using Python for analysis is beneficial but not essential

What They Offer

Opportunity to take ownership of marketing measurement in a growing function

Exposure to multiple business units and senior stakeholders

Clear progression as the analytics team continues to expand

How to Apply If you are interested in this Senior CRM Analyst role, please submit your CV to explore the opportunity further.