Retail Marketing & Activations Manager

Forward Role are working with a well-known business that has been around for over 40 years and has grown into one of Europe’s leading retailers, with a portfolio of well-known brands and a presence across international markets.

Retail Marketing & Activations Manager (12 month Fixed Term Contract)

Very competitive salary

Greater Manchester

Hybrid working - 3 days onsite & 2 remote

The business is continuing to grow, with an expanding retail estate and ambitious plans for further international expansion. It’s a really exciting time to join, with lots happening across the brands and a strong focus on customer, product and commercial growth.

They’re now looking for a Retail Marketing & Activations Manager to join the team on a 12-month maternity cover. This is a senior, hands-on role focused on bringing the brand to life across the retail estate, from seasonal campaigns, windows and POS through to local activations and new retail initiatives.

You’ll manage a team of three and work closely with Retail, Merchandising, VM, Brand and Creative teams, using customer insight and store performance to make sure marketing activity supports commercial performance.

The role

Lead the retail marketing plan across the estate, translating seasonal campaigns, promotions and commercial priorities into effective in-store activity.

Oversee windows, POS, print, production, local marketing and activations, ensuring activity is well planned, commercially effective and delivered on time.

Work closely with Retail Operations, Merchandising, VM, Brand and Creative to improve the customer experience and support store performance.

Use store performance data, customer insight and test-and-learn activity to identify opportunities, measure impact and shape future retail marketing.

Lead and develop a team of three, setting priorities and providing oversight across Retail Marketing, POS and Production while empowering experienced specialists.

What we’re looking for

5+ years’ relevant experience in multi-site retail marketing, ideally within fashion, outdoor, sports, footwear, department store, homewares or another product-led retail environment.

Strong commercial understanding of how physical retail marketing influences store performance, customer behaviour and the overall retail experience.

Proven experience delivering retail campaigns, promotional activity, POS, windows, activations and customer-facing communications.

Confident people leader and stakeholder manager, comfortable working across Retail, Merchandising, VM, Brand, Creative and Production teams.

Commercial, analytical and pragmatic, with strong planning and prioritisation skills and the confidence to make decisions, challenge where needed and balance longer-term planning with fast-moving trading requirements.

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