Regional Manager Field Sales

About SumUp

SumUp's New Markets field sales team is the engine behind our expansion into Eastern Europe and the Nordics — a region with real momentum and significant room to grow. Right now, our Territory Managers across markets including Austria, Croatia, Bulgaria, Belgium, Romania, Finland, and Denmark need a strong regional leader to unite them, sharpen their performance, and unlock the next phase of scale.

As Regional Sales Manager, you'll manage up to 10 Territory Managers, each leading their own network of self-employed field sales consultants. This isn't a desk role — you'll be out in the field alongside your team roughly two weeks a month, setting the standard for what great looks like and building a sales culture that attracts, retains, and develops top talent.

The opportunity here is real: this role directly enables SumUp to open new markets, reduce leadership bandwidth constraints, and build a field sales organisation that can grow sustainably. If you're a senior sales leader who thrives on complexity, autonomy, and tangible impact, this is the role for you.

What you'll do

Lead and develop up to 10 Territory Managers across Eastern European and Nordic markets, supporting them in building, coaching, and retaining high-performing teams of field sales consultants

Own regional sales performance — tracking acquisition targets, profit margins, quota attainment, and TPV accuracy to keep the region on plan

Spend approximately two weeks per month in the field, coaching Territory Managers through joint visits and hands-on leadership

Drive a consistent sales culture across a distributed, self-employed workforce by setting clear direction, running regular team touchpoints, and leading by example

Manage sales incentive campaigns and commission structures, ensuring the team is motivated and aligned to the business plan

Feed insights back to the New Markets Launch Lead and wider stakeholders, connecting field performance to strategic planning

You'll be great