Product Marketing Manager

We're partnering with a high-growth HR technology business that is scaling rapidly across the UK and Ireland, with a strong reputation in the enterprise space and a growing presence across mid-market organisations.

The business operates within the people technology space, delivering software that supports organisations in managing and optimising their workforce.

Backed by private equity investment and continuous product innovation, they are entering a key growth phase, with multiple product launches and significant investment across marketing and product functions.

This is a great opportunity to join at a time where you can directly influence how the business communicates value, competes in the market, and drives commercial performance. The role This is a commercial, delivery-focused Product Marketing Manager role sitting at the centre of Product, Sales and Marketing.

You'll be responsible for owning go-to-market activity, strengthening product positioning, and helping commercial teams win more business through clear, value-led messaging.

You'll be joining a growing, established product marketing team and will play a key role in delivering multiple high-impact product launches in a fast-paced environment. Key responsibilities

Own product positioning and messaging, translating product capability into clear customer value

Lead end-to-end go-to-market plans for product launches and enhancements

Work closely with Sales teams to improve how products are positioned and sold in live opportunities

Build sales enablement tools (value propositions, messaging, objection handling)

Develop and maintain competitive insights, buyer understanding and market positioning

Ensure strong business readiness for launches and track adoption post-launch

Contribute directly to pipeline, revenue and commercial performance metrics

What they're looking for

~5-8+ years Product Marketing experience within B2B SaaS

Experience in HR tech, payroll or closely related sectors is a strong advantage

Proven ability to deliver structured go-to-market programmes

Comfortable working closely with sales teams and supporting commercial conversations

Strong communication skills - able to simplify complex products into clear messaging

Commercial mindset with experience working towards pipeline, adoption or revenue metrics

Hands-on and adaptable - able to operate in a fast-paced, evolving environment

Experience within a mid-sized or scaling business

Environment & opportunity

Fast-growing business with significant investment and multiple product launches underway

Established but still evolving product marketing function - opportunity to shape and influence direction

Highly collaborative environment working across Product, Sales and Marketing

Strong focus on commercial impact and measurable outcomes

Opportunity to join a business becoming an increasingly recognisable name in the HR tech market

Package & benefits

25 days holiday + bank holidays

Birthday leave

Pension matched up to 8.5%

Private medical insurance (including dependents)

Life assurance

Dental cover

Critical illness cover

Why this role stands out This isn't a traditional marketing role - it's a commercially focused position where you'll have a clear impact on revenue, growth and how the business wins in the market.

If you're looking to step into a senior PMM role with real ownership, strong internal exposure, and long-term growth, this is a strong move.