HelloFresh
Berlin, Germany
Full-time
21 days ago
Senior Manager, Price & Discount Strategy At HelloFresh, we want to change the way people eat forever by offering our customers high qualit…
Manager, Price & Discount Strategy
As a Manager of Price & Discount Strategy, you will shape the economics behind our global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. You will drive and execute our strategic price and discount vision, with a specific focus on AI-driven optimization, bridging the gap between high level commercial strategy and cutting edge automation and intelligence.
Your mission is to move our pricing from static playbooks to dynamic, data-intelligent systems. Challenges will include:
How do we best incorporate GenAI into our internal workflows to identify and deploy the most effective price and discount levers for improving CLV?
What new incentive structures should we bet on and how do we identify and iterate quickly on candidates?
How can we automate market-specific pricing insights to react faster than our competitors?
In this role, you will be part of the Global Price & Discount Strategy Team, shaping pricing and discount strategy across our full global portfolio which includes our core brand, HelloFresh, as well as: Factor, GreenChef, EveryPlate, Chef's Plate, and Youfoodz. You’ll work closely with stakeholders from multiple countries and teams such as Product, Marketing Analytics, and Paid Marketing — making it a unique opportunity to combine strategic thinking, analytical depth, and cross-functional execution.
What you’ll do
Drive Strategic Initiatives: Lead high impact projects - such as launching new pricing models or new benefit types.
Modernize Pricing with AI: Act as the lead Business Owner for AI initiatives, collaborating with Analytics and Product to adapt AI use cases within our pricing and discount strategies.
Bridge Strategy & Tech: Translate complex business requirements into technical specs for our Product teams, ensuring our discount tools are both sophisticated and scalable.
Run Advanced Experiments: Design and execute A/B tests, ensuring we are constan
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£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
Senior Manager, Price & Discount Strategy At HelloFresh, we want to change the way people eat forever by offering our customers high qualit…