Senior Manager Price & Discount Strategy (x/f/m)

Senior Manager, Price & Discount Strategy

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Factor, GreenChef, EveryPlate, Chef's Plate, and Youfoodz.

We’re hiring a Sr. Manager in our Global Reactivations Center of Excellence within the Global Pricing & Benefits Team, owning both the strategy and execution of our reactivations roadmap across our International markets (3 brands in 14 markets). Partnering closely with local market leadership, tech, marketing and more, you will set and execute upon strategic priorities, identify opportunities to optimize our current approach, and bring new incentives and benefits to life - incubating, testing, and scaling across markets.

Typical challenges you’ll solve include

How can we reactivate customers more cost-efficiently?

How can we design incentives that encourage customers to spend more with HelloFresh?

How do we personalise discounts for our customers manually and using ML models?

What you'll do

International Reactivation Strategy: Lead the strategic adaptation and execution of our reactivation roadmap across our International markets, ensuring alignment with the Global CoE best practices and overarching discount strategy.

Data-Driven Optimization: Identify opportunities to improve current reactivation strategies through deep-dive analysis, increasing customer lifetime value while balancing top and bottom-line growth.

End-to-End Exper