Performance Marketing Manager

Performance Marketing Manager

Richmond, London (2 days in office)

Salary £40k-£60k DOE

Forward Role are proud to be partnering with a leading group in the luxury Fashion space, serving customers worldwide through ecommerce and physical retail across two well-established brands. They're now investing heavily in growth and looking for a commercially-minded PPC specialist to own paid search strategy across the group - a £30m+ ecommerce operation with significant ad budgets and real influence over profitability.

The Opportunity

You'll be given genuine ownership of Google Ads strategy across two established brands, working closely with Trading, Ecommerce, CRM, and senior leadership to make sure every pound of spend is driving profitable growth rather than just topline revenue. This suits someone who thinks in contribution margin and CAC rather than vanity metrics.

What You'll Be Doing

Google Ads Management

Owning the Google Ads strategy across both brands, including Shopping, Performance Max, Search, Brand, Dynamic Search, YouTube, and Display remarketing

Continually refining account structure and campaign performance

Staying sharp on AI developments within Google Ads and beyond

Profitability & Commercial Performance

Optimising campaigns against contribution margin, gross profit, ROAS, and CAC — not just revenue

Working closely with Trading teams to keep marketing activity aligned with stock availability and margin goals

Feed & Merchant Centre Management

Managing Google Merchant Centre and driving product feed quality and optimisation

Ensuring stock, pricing, and promotional data stays accurate

Partnering with Ecommerce on feed enhancements and automation

Cross-Brand Strategy

Spotting efficiency opportunities across both brands and reducing cannibalisation between them

Building strategies that maximise total group profitability, not just individual site performance

Identifying ways to reduce dependency on paid acquisition over time

Data & Analytics

Analysing campaign performance and acquisition trends

Building meaningful reporting and dashboards

Working across Shopify, GA4, Merchant Centre, and reporting tools to keep measurement accurate

Testing & Innovation

Running continuous tests across bidding strategies, creative, landing pages, product segmentation, and audience targeting

Leveraging AI and automation to push performance further

Keeping pace with changes across Google Ads and ecommerce marketing more broadly

What We're Looking For

Essential

4+ years managing significant Google Ads budgets

Strong ecommerce PPC background

Hands-on experience with Shopping and Performance Max campaigns

Solid understanding of Google Merchant Centre

Advanced Excel and analytical skills

Strong grasp of attribution and conversion tracking

Confident using GA4

A genuinely commercial mindset focused on profit, not vanity metrics

Meta Ads experience

Desirable

Shopify experience

Luxury retail or fashion experience

Familiarity with feed management tools

Experience with platforms like Optmyzr

Experience managing international campaigns

Why Apply

This role comes with real scope: substantial budgets, direct access to senior leadership, and the chance to directly shape the growth and profitability of a combined luxury ecommerce group. Within the first year, success looks like sharper marketing efficiency, reduced wasted spend, improved ROAS, and a reporting framework that actually drives decisions, with you as the one building it.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.