About the role We're looking for a Senior Manager of Performance Creative Strategy to join our UK Marketing team, working across HelloFresh…
Performance Marketing Manager
Richmond, London (2 days in office)
Salary £40k-£60k DOE
Forward Role are proud to be partnering with a leading group in the luxury Fashion space, serving customers worldwide through ecommerce and physical retail across two well-established brands. They're now investing heavily in growth and looking for a commercially-minded PPC specialist to own paid search strategy across the group - a £30m+ ecommerce operation with significant ad budgets and real influence over profitability.
The Opportunity
You'll be given genuine ownership of Google Ads strategy across two established brands, working closely with Trading, Ecommerce, CRM, and senior leadership to make sure every pound of spend is driving profitable growth rather than just topline revenue. This suits someone who thinks in contribution margin and CAC rather than vanity metrics.
What You'll Be Doing
Google Ads Management
Owning the Google Ads strategy across both brands, including Shopping, Performance Max, Search, Brand, Dynamic Search, YouTube, and Display remarketing
Continually refining account structure and campaign performance
Staying sharp on AI developments within Google Ads and beyond
Profitability & Commercial Performance
Optimising campaigns against contribution margin, gross profit, ROAS, and CAC — not just revenue
Working closely with Trading teams to keep marketing activity aligned with stock availability and margin goals
Feed & Merchant Centre Management
Managing Google Merchant Centre and driving product feed quality and optimisation
Ensuring stock, pricing, and promotional data stays accurate
Partnering with Ecommerce on feed enhancements and automation
Cross-Brand Strategy
Spotting efficiency opportunities across both brands and reducing cannibalisation between them
Building strategies that maximise total group profitability, not just individual site performance
Identifying ways to reduce dependency on paid acquisition over time
Data & Analytics
Analysing campaign performance and acquisition trends
Building meaningful reporting and dashboards
Working across Shopify, GA4, Merchant Centre, and reporting tools to keep measurement accurate
Testing & Innovation
Running continuous tests across bidding strategies, creative, landing pages, product segmentation, and audience targeting
Leveraging AI and automation to push performance further
Keeping pace with changes across Google Ads and ecommerce marketing more broadly
What We're Looking For
Essential
4+ years managing significant Google Ads budgets
Strong ecommerce PPC background
Hands-on experience with Shopping and Performance Max campaigns
Solid understanding of Google Merchant Centre
Advanced Excel and analytical skills
Strong grasp of attribution and conversion tracking
Confident using GA4
A genuinely commercial mindset focused on profit, not vanity metrics
Meta Ads experience
Desirable
Shopify experience
Luxury retail or fashion experience
Familiarity with feed management tools
Experience with platforms like Optmyzr
Experience managing international campaigns
Why Apply
This role comes with real scope: substantial budgets, direct access to senior leadership, and the chance to directly shape the growth and profitability of a combined luxury ecommerce group. Within the first year, success looks like sharper marketing efficiency, reduced wasted spend, improved ROAS, and a reporting framework that actually drives decisions, with you as the one building it.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.
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