National Field Sales Manager

Client: Heineken UK

Role: National Field Sales Manager

Location: Ideal base location - Manchester (Territories covered by position, Leicestershire, Warrington, Liverpool, Newcastle, Lancashire, Sheffield, Hull, Lincolnshire, Manchester, Staffordshire, Sunderland, & Birmingham)

Contract: Permanent

Salary: up to £38,000 per annum (Dependent on Experience) + 10 % Discretionary Bonus

About Acosta Europe

Acosta Europe connects people with brands to deliver measurable results through unrivalled field execution, insight and collaboration. As part of a global business, we champion talent, culture and performance – empowering people to thrive and brands to grow.

The Role of National Field Sales Manager

At Acosta Europe we build bold partnerships with some of the world's most exciting brands, and Heineken UK is no exception. As a National Field Sales Manager, you'll lead a high-performing team of Field Sales Executives, helping to shape and execute the in-store sales strategy across the territory. You'll be at the forefront of growth, innovation, and inspiration—guiding your team to deliver exceptional results within the grocery & convenience channel.

This is a leadership role where you'll be driving performance through coaching, development and strategy execution. You'll oversee a team of Sales Executives to deliver Heineken UK category sales plans, build strong retailer relationships and ensure the region consistently exceeds expectations.

Key Responsibilities

Lead, coach and inspire your team to deliver regional sales KPIs.

Deliver outstanding execution of Heineken UK plans through your team.

Conduct field visits, performance appraisals and development days.

Collaborate with stakeholders at Heineken UK and Acosta to align on strategy and execution.

Analyse KPIs and field data to optimise regional performance and identify growth opportunities.

Recruit and retain high-performing Sales professionals, ensuring minimal disruption to the business.

Implement regional operational plans that support sales growth and team development.

Control regional budgets, costs and ensure efficient use of resources.

Contribute insight and feedback to drive innovation and new business opportunities

Willingness to travel extensively across your region.

What We're Looking For in our National Field Sales Manager

Experience in FMCG, retail or field sales management, leading and guiding a team to exceed targets.

Strong leadership and influencing skills with the ability to build relationships and credibility across the organisation and within our client base.

Confident in coaching, performance management and stakeholder engagement.

Commercially aware with the ability to analyse and adapt sales plans.

Organised, IT proficient (PowerPoint, Excel, Word).

Full UK Manual driving licence.

Why join Acosta Europe?

Flexible Working Options – Fully Field based, ability to manage your own diary.

Comprehensive Healthcare – medical, dental, vision, plus life insurance and Employee Assistance Programme.

Generous Pension Plan – Growing contributions as your service increases helping you plan for the future.

Paid Time Off – 25 days holiday, plus bank holidays to recharge.

Paid Volunteering Day – Make a difference in your community.

Career Development – access to Acosta University and internal promotion programs.

Company Tools – Including state of the art technology to ensure you are set up for success, including Laptop and mobile phone.

Inclusive Culture – supportive, diverse, and values-driven environment.

Employee Engagement – social events, recognition programs, and wellness initiatives.

At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive. Ready to make an impact? Apply today and grow your career with us.