Marketing CRM Manager

Marketing CRM Manager

Manchester City Centre (Hybrid - 3 days office / 2 days home)

Full-time, Permanent

£45,000 - £48,000 + Benefits

Are you a hands-on CRM specialist who thrives on owning the full customer journey from start to finish? We're looking for an experienced Marketing CRM Manager to join a growing, forward-thinking business in Manchester.

This is a fantastic opportunity for someone who enjoys working in a smaller, collaborative team where you'll have real ownership, visibility, and impact.

The Role

Reporting into the Marketing Manager, you will take full responsibility for CRM activity across the business. This is a varied, end-to-end role where you will map, build, and optimise customer journeys, gaining a deep understanding of customer behaviour and engagement.

During your first 6 months, you will conduct a full review of current CRM activity, map existing journeys, and develop a clear strategy for future improvements and growth.

You will be responsible for creating content, building campaigns, and analysing performance across email and SMS channels, ensuring all communications are effective, engaging, and results-driven.

Key Responsibilities for the Marketing CRM Manager

Own and manage the full customer journey across CRM channels

Create and deliver email and SMS campaigns from concept to execution

Monitor campaign performance and provide clear reporting and insights

Analyse customer behaviour and recommend improvements to engagement and conversion

Develop segmentation strategies to better understand and target customers

Conduct testing and optimisation to improve results

Work closely with internal teams to ensure alignment and compliance

About You

Proven experience in a CRM, lifecycle, or marketing automation role

Hands-on experience managing campaigns end-to-end (not just strategy)

Comfortable creating content as well as analysing performance data

Experience working in a smaller business or standalone CRM role preferred

Strong understanding of customer journeys and segmentation

Analytical mindset with the ability to turn insights into action

Experience within a regulated industry is highly desirable

A proactive, self-sufficient approach with strong attention to detail

What's on Offer for the Marketing CRM Manager

Competitive salary of £45,000 - £48,000

Hybrid working (3 days in the office, 2 from home)

25 days holiday + bank holidays + your birthday off

Healthcare cash plan

Pension scheme with up to 5% employer match

Life assurance

Cycle to work scheme

Long service awards

Modern offices in Manchester City Centre

If you're looking for a role where you can truly take ownership, shape strategy, and make a measurable impact, we'd love to hear from you.