Marketing CRM Manager

Job Title: Marketing CRM Manager Company: Evolution Money Location: Manchester City Centre Job Type: Full-time (Hybrid working) Basic Salary: £45,000 to £48,000 per annum

About Us

Evolution Money is a Certified B Corp with a social purpose. At Evolution Money, our mission is to redefine financial inclusion by providing bespoke lending solutions to UK homeowners. We are committed to empowering individuals and fostering long-term financial well-being. Through innovative and purpose-driven approaches, we aim to challenge traditional norms and create a pathway for those who might be overlooked by conventional financial institutions.

The Role

We are seeking an experienced and commercially focused CRM Manager to join our marketing team. You will take ownership of our email and SMS customer journeys, ensuring communications are clear, compliant and focused on driving funded loan outcomes. This role plays a key part in improving customer experience while supporting responsible lending.

Responsibilities

Own and manage all email and SMS journeys across enquiries, applications and renewal audiences.

Build, maintain and optimise journeys within our marketing CRM Platform Spotler.

Drive performance against funded loan outcomes, not just engagement metrics.

Report regularly on CRM performance, including funded loan contribution, engagement trends and optimisation activity.

Work closely with Marketing, Sales and Compliance to ensure journeys remain compliant and customer focused.

Manage segmentation, suppression and data usage in line with GDPR and data retention requirements.

Test subject lines, content, timing and journey logic to improve performance.

Monitor performance and clearly report on results, insights and recommended actions.

Translate data into practical optimisation activity.

Support future CRM development including personalisation and lifecycle marketing.

Maintain journey documentation and logic for clarity and continuity.

Qualifications

Proven experience in a CRM, lifecycle or marketing automation role.

Hands on experience with email and SMS platforms.

Strong understanding of customer segmentation and journey design.

Comfortable working with data and performance reporting.

Experience working in regulated or compliance led environments.

Commercial mindset with a focus on measurable outcomes.

Strong communication and stakeholder management skills.

Ability to manage multiple journeys and priorities effectively.

Company Culture

Join us on our journey to redefine financial inclusivity. As we continue to evolve, so do the possibilities for those we serve. Our goal is not just to provide loans but to architect a future where financial empowerment is a reality for everyone. At Evolution Money, we value creativity, innovation, and a collaborative spirit. Our team is dedicated to delivering exceptional results and creating a positive impact in the financial services industry. We believe in fostering a work environment that encourages growth, learning, and teamwork.

We are committed to encouraging equality, diversity and inclusion and aim to create a working environment where every employee is respected.

We will provide fairness, and respect to all our prospective employees, and all hiring decisions are based on merit.

We aim to ensure that no job applicant is placed at a disadvantage by practices or requirements which disproportionately disadvantage protected groups, and which are not justified by the demands of the role.

Everyone is welcome at Evolution Money! We are proud in creating an inclusive and diverse culture in our Evo Team community. We want to ensure that you feel comfortable and can give your best throughout the recruitment process. We encourage applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require. Please get in touch with us at any stage of recruitment to discuss it.

If you need any support with completing this application, please contact us directly and we will be happy to assist.

Evolution Money is a Disability Confident Committed employer. We offer interview to anyone with disability who meets the minimum criteria for the role.

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