Head of SDR, Europe

Head of SDR, Europe

EU GTM | Milan, Italy

About the team

SumUp's field sales engine is growing fast across Europe, and the SDR function is at the heart of that growth. Our Sales Development Representatives generate qualified pipelines for high-performing field reps across the UK, France, Germany, and Italy — and we're now building the leadership infrastructure to take this to the next level. This is a rare opportunity to build and lead a European SDR organisation from the ground up: setting the strategy, writing the playbook, and scaling a team that will directly shape how SumUp wins new business at scale. You'll report into senior European Sales leadership and work closely with the Outbound Growth Lead and RevOps to build something that's already proving its value — and needs the right leader to realise its full potential.

What you'll do

Build and lead the SDR function, scaling to 80+ team members based in Barcelona and Milan who operate with a European scope — supporting the UK, Italy, Germany, France, and new markets expansion

Define and implement a standard operating playbook — covering commission plans, tooling, daily rituals, and performance rituals — so teams can perform consistently and at a high level

Own day-to-day performance of the SDR function, tracking qualified appointments set and deals closed, and delivering regular updates to senior stakeholders

Partner with RevOps, Outbound Growth Lead, and country Sales Heads to remove hiring bottlenecks, improve data and lead quality, and integrate AI-driven tools to improve SDR productivity

Develop SDR talent into future sales roles, building a pipeline of outbound reps and account executives from within the team

You'll be great for this role if…

Proven experience leading an SDR or outbound sales function at scale, with direct people management of large teams across multiple markets

A track record of building sales teams or SDR functions from scratch, including establishing processes, playbooks, and