Head of Brand and Product Marketing

Head of Brand & Product Marketing - Maternity Cover

As Head of Brand & Product Marketing at CMC Markets, you will lead the development and delivery of brand strategy, creative campaigns and sponsorship activity across the business. You will work closely with senior stakeholders, regional marketing teams, product, compliance and external agencies to strengthen CMC Markets’ brand, increase awareness and ensure a consistent and distinctive customer experience across every touchpoint.

Your mission: provide confident strategic and creative leadership during a period of maternity cover, maintaining momentum across key brand initiatives while delivering integrated campaigns and sponsorship activations that support CMC Markets’ commercial objectives.

Key Responsibilities

Own and evolve CMC Markets’ brand strategy, positioning, messaging and creative platform, ensuring the brand remains distinctive, relevant and commercially effective

Lead the development and delivery of integrated brand campaigns across channels including TV, BVOD, digital video, social media, audio, out-of-home, content and partnerships

Set a high creative standard, leading the briefing, development and approval of campaign concepts, brand storytelling and creative assets

Manage CMC Markets’ sponsorship portfolio, overseeing partner relationships, rights activation, campaign integration, content creation, hospitality, governance and performance measurement

Develop sponsorship activation plans that maximise brand visibility, audience engagement and commercial value across paid, owned and earned channels

Create and maintain clear Ideal Customer Profiles, audience segments and customer propositions to inform campaign strategy, creative development, media planning and go-to-market activity

Use customer research, market insight, brand tracking and campaign performance data to identify opportunities and improve marketing effectiveness

Manage creative, media, production and research agencies, ensuring briefs are strategically robust and work is delivered on time, within budget and to a high standard

Act as a senior brand guardian, ensuring consistency across visual identity, tone of voice, customer communications and regional marketing activity

Partner with product and commercial teams to support product positioning, proposition development, launches and go-to-market planning where required

Work closely with performance marketing, CRM, content, social and regional teams to connect long-term brand building with customer acquisition, engagement and retention objectives

Requirements

7+ years of experience in brand marketing, integrated marketing or a related discipline, including experience in a senior leadership role

Strong strategic and creative experience, with a proven record of developing distinctive brand platforms, compelling creative briefs and integrated campaigns

Experience managing significant sponsorships or brand partnerships, including activation planning, rights management, stakeholder relationships and measurement

Demonstrable experience leading major above-the-line and multi-channel campaigns from initial strategy through to production, launch and evaluation

Strong understanding of audience segmentation, customer research, Ideal Customer Profiles and insight-led marketing planning

Commercially minded, with the ability to connect brand investment and sponsorship activity to measurable business and customer outcomes

Experience managing substantial marketing budgets, external agencies and complex production processes

Confident senior stakeholder manager with the ability to influence, challenge and align teams across marketing, product, commercial, legal and compliance functions

Experience in financial services, fintech, wealth management, investing or another regulated industry is advantageous

Experience delivering TV, BVOD or other large-scale broadcast campaigns is a strong advantage

Product marketing experience including proposition development, positioning, messaging and go-to-market planning - is beneficial but not essential

CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age