Head of B2C Marketing Italy (x/f/m)

Head of B2C Marketing Italy (x/f/m)

Join our mission, join Doctolib!

Doctolib is transforming healthcare in Europe. Our mission is simple: We help people to be healthier. We're evolving from a leading booking platform to a comprehensive health companion that supports patients throughout their entire healthcare journey. With over 400,000 healthcare professionals and 90 million patients across Europe, we're at the forefront of digital health innovation, creating solutions that improve access to care and enhance the patient experience.

In Italy, we are at a pivotal moment: with 4.5 million active users, we have the foundation to go further, helping Italians navigate their health with more ease, confidence, and continuity of care.

About the role

As Head of Patient (B2C) Marketing Italy, reporting into the VP Marketplace & Patient, you will be a key member of the Patient leadership team and fully integrated in the Italian leadership team in Milan.

You will lead the development and execution of our patient-focused marketing strategy across all channels and touchpoints, with full ownership of patient acquisition, engagement, and retention to accelerate growth in the Italian market.

Your mission will be to transform healthcare in Italy by creating marketing strategies that meaningfully connect patients with care providers (GPs and Private clusters). You will drive digital health adoption, foster preventative care, and ultimately help Italians be healthier.

You will lead our strategic transformation from a B2B model to an integrated BtoBtoC platform, building the most trusted health company in Italy. This means both building a consumer brand that patients genuinely connect with, and driving performance across all channels with a data-driven approach to traffic, acquisition, and bookings.

To do so, you will manage a team of 5 marketing professionals, work alongside agencies on brand and creative, and partner closely with global and central functions in a matrix env