Head of Digital Marketing & Performance

Head of Digital Marketing & Performance

Location - Liverpool Hours - Monday – Friday Contract type - Permanent Salary - Generous Base Salary

We’re looking for a commercially driven Head of Digital Growth to lead acquisition, retention and performance across the Love2shop brand portfolio. This is a high-impact role with clear accountability for traffic, customer growth, channelperformance, and revenue delivery. You’ll turn trading priorities into digital activity that drives measurable commercial outcomes. This isn’t just about running channels; it’s about owning performance, making smart decisions, and delivering results.

The role

Owning acquisition and retention strategy across PPC, SEO, Paid Social, CRM, Email, Affiliates, Display and Content

Delivering qualified traffic, customer growth and ROI aligned to trading and revenue targets

Align channel plans with trading, onsite performance and key campaigns

Working closely with Finance on CAC, LTV, forecasting and ROI performance

Leading weekly performance reviews, driving optimisation and continuous improvement

Owning forecasting, insight and board-level reporting for digital performance

Managing agencies and internal specialists against clear KPIs and budgets

Identifying growth opportunities through data, audience insight and customer behaviour

Maintaining strong control of digital spend, governance and measurement

Driving a test-and-learn culture to unlock new growth levers

What we’re looking for

Proven experience leading digital growth / performance marketing at scale

Strong track record of delivering commercial outcomes, not just activity

Experience working closely with e-commerce, trading or commercial teams

Highly analytical with strong forecasting and performance management capability

Confident influencing senior stakeholders and presenting at board level

Comfortable operating in a high-accountability, results-driven environment

Strong understanding of ROI, budget control and performance governance

Experience in a multi-channel or multi-brand environment preferred

Why join us

A commercially focused role with real ownership and impact

Close partnership with senior leadership

Opportunity to shape and scale digital performance across a recognised brand portfolio

Collaborative, growth-focused environment

Benefits: • 25 days’ holiday per year, plus bank holidays • Company pension scheme • UK health care cover • Staff Everyday Benefits card offering discounts with multiple retailers (10%) • Corporate travel scheme with Merseyrail, Northern rail, Arriva & Transport for Wales • Fabulous kitchen space which offers free refreshments • Faith room open to all denominations along with dedicated kitchen space for Halal and Kosher food preparation • Cycle to work scheme • Family friendly leave • Community volunteering policy which allows you 2 days per year to support the community with charitable events

You may have experience in the following: Head of Digital Marketing, Head of Performance Marketing, Head of Digital Growth, Digital Marketing Director, Performance Marketing Director, Growth Marketing Manager, Senior Digital Marketing Manager, Head of Acquisition, Digital Acquisition Manager, Head of CRM, Head of Paid Media, Digital Channel Manager, eCommerce Marketing Manager, Head of SEO and PPC, etc.

REF-228 963