Ecommerce Manager

About Us

Vinarchy - Redefining wine.

Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.

Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.

Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.

About The Role

The E-commerce Manager, West plays a key role in enabling One Vinarchy. Reporting to Head of Omnichannel, West, this position will be responsible for accelerating online sales, conversion and brand visibility across grocery e-commerce, pureplay retailers and digital marketplace environments within the EMEA region, ensuring Vinarchy brands win at the digital shelf.

Key Responsibilities

Deliver best-in-class digital shelf execution across retailer platforms, optimising product content, imagery, SEO and enhanced content to improve discoverability and conversion.

Influence the e-commerce and quick commerce space, ensuring Vinarchy products are appearing in relevance and promoted in the best possible way across major online retailers.

Ensure brand consistency and content compliance across retailer environments, maintaining visibility of NPD, promotions and priority SKUs online.

Lead planning and optimisation of e-commerce media investment across key customers, ensuring alignment to customer activation plans and promotional cycles.

Line manage and develop the Retail Media Executive to deliver campaigns effectively and support best-in-class retail media performance.

Partner with Customer Marketing & Sales to embed digital commerce into joint business plans and identify retailer-specific activations, bundles and digital exclusives.

Improve shopper journey and conversion performance (including ratings & reviews and shopper trust signals) working with Brand & Content teams.

Track key KPIs (conversion, search visibility, availability visibility, media efficiency, content compliance), generate insights, and monitor competitor activity and evolving best practice.

Manage digital tools/platforms, maintain activation calendars, and ensure timely and accurate execution of online campaigns.

Your Experience / Capability

Minimum 5 years’ experience in grocery & pure-play e-commerce, digital commerce or shopper marketing.

Understanding of e-commerce media platforms and performance metrics.

Strong commercial mindset and customer activation experience.

Experience of demonstrating strategic-level thinking and possessing ability to influence at senior level.

Ability to manage performance data and translate into action.

Experience working cross-functionally with Sales, Brand and Category teams.

FMCG or drinks experience.

Experience managing Amazon or marketplace environments.

Experience line managing or mentoring junior team members.

Behaviours

Ability to operate effectively in a changing environment

Strong collaboration and communication skills

Detail-focused, proactive and eager to learn

Alignment to Vinarchy values and ways of working

Proactive, solutions focused and adaptable; resilient navigating competing priorities; collaborative mindset with ability to build trust cross-functionally

Our Company Values

Grow Together

Integrity in Every Drop

Own Your Impact

Simplify To Amplify

Why Join Us?

This role is a rare opportunity to build and shape the e-commerce journey in a newly formed global organisation. You’ll influence senior leaders, drive regional performance, and help build a model that will support Vinarchy’s long-term growth.

You’ll also enjoy

Staff wine allowance and access to unique wine specials

Paid Parental Leave

Loyalty Leave - earn up to 1-week additional annual leave after 5 yrs

Vinarchy Anniversary Day off

Go Beyond Day - making a difference in your local community

Access to an extensive online learning library

Annual Flu Vaccination Program

Employee Assistance Program

Exclusive employee discounts with national retailers

Ready to redefine your future? Apply Today!