Ecommerce Manager

Vinarchy - Redefining wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.

Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.

Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.

Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.

About The Role

The E-Commerce Manager is responsible for accelerating online sales, conversion and brand visibility across grocery e-commerce, pureplay, quick-commerce and digital marketplace environments within the EMEA region.

This role ensures Vinarchy brands win at the digital shelf, translating brand strategy into high-impact online execution while optimising shopper journeys, search visibility, content, and retail media performance, ultimately driving conversion to purchase of Vinarchy brands.

The role plays a critical link between Brand, Sales, Category & Media to ensure e-commerce is a growth engine for revenue and supports brand equity growth.

Key Responsibilities

Digital Shelf & Online Execution

Deliver best-in-class digital shelf execution across retailer platforms (Grocery e-commerce, pureplay, quick-commerce, & other key partners)

Fully maximising Vinarchy’s presence in the e-commerce space, specifically with platforms such as Tesco, Asda, Amazon, Ocado etc.

Optimise product content, imagery, SEO and enhanced content to improve discoverability and conversion to purchase.

E-commerce Media & Performance Management

Lead planning and optimisation of e-commerce media investment across key customers

Line manage and develop the Retail Media Executive to deliver campaigns effectively

Monitor performance metrics including ROAS, CPC, conversion and share of search

Customer Activation & Growth Plans

Partner with Customer Marketing & Sales teams to embed digital commerce into joint business plans

Identify opportunities to improve online category presence & discoverability, cross-sell opportunities and promotional visibility

Support retailer-specific activations, bundles and digital exclusives

Shopper Journey & Conversion Optimisation

Work with Brand & Content teams to deliver conversion-led digital content

Ensure product pages reflect shopper decision triggers and category navigation behaviour

Improve ratings & reviews performance and shopper trust signals

Performance Tracking & Insight

Track key KPIs including conversion, search visibility (top 3, 1st page), availability visibility, media efficiency and content compliance

Generate insights to improve performance and inform future customer and brand planning

Monitor competitor activity and evolving e-commerce best practice & provide clear recommendations to the business on course of action & opportunities.

Operational Delivery

Manage digital tools and retailer platforms

Maintain activation calendars for promotions and launches

Ensure timely and accurate execution of online campaign

Key Success Measures

Growth in online sales & customer digital share

Conversion rate & search visibility improvements

Retail media ROI & performance delivery

Digital shelf compliance & execution standards

Successful delivery of customer activation plans

Improved ratings, reviews & availability visibility

Your Experience

Min 5 years' experience in grocery & pure-play e-commerce, digital commerce or shopper marketing

Understanding of e-commerce media platforms and performance metrics

Strong commercial mindset and customer activation experience

Ability to manage performance data and translate into action

Experience working cross-functionally with Sales, Brand & Category teams

FMCG or drinks experience

Experience managing Amazon or marketplace environments

Experience line managing or mentoring junior team members

Core Capabilities

Commercial & Channel Acumen: Understands customer environments, retail levers, and shopper behaviour relevant to wine/beverages.

Insight Led Planning: Uses shopper, category and performance data to inform strategy and evaluate activity effectiveness.

Strategic-level Thinking: Possess the ability to think about Vinarchy’s long-term e-commerce strategy and develop plans to deliver this.

Project & Process Management: Able to manage multiple initiatives, agencies and deadlines with strong planning discipline.

Influence & Collaboration: Builds strong relationships and drives alignment across diverse stakeholders; communicates with clarity and impact.

Creative Interpretation: Evaluates creative and activation concepts for alignment with brand strategy, shopper needs and retail practicality.

Compliance Awareness: Applies responsible alcohol marketing standards, customer guidelines and industry policy.

Our Company Values

Grow Together

Integrity in Every Drop

Own Your Impact

Simplify To Amplify

Why Join Us?

This role is a rare opportunity to build and shape the e-commerce journey in a newly formed global organisation. You’ll influence senior leaders, drive regional performance, and help build a model that will support Vinarchy’s long-term growth.

You’ll also enjoy

Staff wine allowance and access to unique wine specials

Paid Parental Leave

Loyalty Leave - earn up to 1-week additional annual leave after 5 yrs

Vinarchy Anniversary Day off

Go Beyond Day - making a difference in your local community

Access to an extensive online learning library

Annual Flu Vaccination Program

Employee Assistance Program

Exclusive employee discounts?with national retailers

Ready to redefine your future? APPLY TODAY!