E-Commerce Manager

E-Commerce Manager

Location: Wirral (hybrid – 3 days office; 2 days from home)

Salary: £45,000 starting, scaling to £55,000 based on agreed performance targets reviewed at 12 months

Reports To: Founder / Managing Director

Employment Type: Full-time; Permanent

About Simple Lighting

Simple Lighting is a UK-based LED lighting specialist established in 2009, selling 1,000+ products across domestic and commercial categories. We operate on Shopify Plus, alongside sub-brands ExitGuardian (emergency lighting), Lighteez and TitanDrive. Our customer base splits roughly 50/50 between trade (Electricians, contractors) and DIY homeowners, and we hold around 14,000 combined five-star reviews across Google and Trustpilot.

We've just completed a major platform migration from Magento 2 to Shopify Plus, and we're now in the next phase of growth – sharpening paid media, scaling content, optimising conversion, and building out internal tooling. We're a small, capable team that moves quickly and values direct, practical thinking over corporate process.

The Role

We need an E-Commerce Manager who can take operational ownership of the website and surrounding digital channels, freeing up the Founder to focus on strategy, supplier relationships and product development. This isn't a coordinator role – you'll own trading performance, run the digital marketing stack, and lead the content team day-to-day.

You'll work closely with the Founder, the Office Managers (Will and Chris), the Content Manager (Janelle), and our Philippines-based creative team (Designers, Copywriters, 3D Artist, Social Exec).

Key Responsibilities

Trading and Site Performance

Own day-to-day trading performance across Simple Lighting and sub-brand sites.

Monitor and report on revenue, conversion rate, AOV, traffic and margin (GA4, Shopify Analytics, ProfitMetrics).

Identify and action commercial opportunities – promotions, bundling, price testing, range gaps.

Manage the Shopify Plus backend – collections, navigation, product catalogue, app stack.

Paid Media

Manage Google Ads (currently self-managed by the Founder – you'll take this on).

Develop Microsoft Ads further (server-side tracking already in place).

Lead Meta ads strategy – Advantage+ Shopping Campaigns, creative testing pipeline, volume creative tooling.

Make profit-led decisions, not revenue-led – we care about contribution margin, not vanity ROAS.

SEO and Content

Work with Janelle to maintain the content roadmap – category pages, product pages, blog content, FAQ schema.

Enforce content standards (commercial intent on category pages, internal linking, SEMrush-validated keywords, meta data standards).

Continue post-migration SEO work – indexation monitoring, GSC management, technical fixes.

Oversee Amazon listing optimisation alongside the website.

Email and Retention

Manage Klaviyo – campaigns, flows, segmentation, deliverability.

Build the retention programme alongside acquisition.

Team and Suppliers

Brief and review work from the Philippines team (Designers, Copywriters, Social Exec) – briefs out by 10am UK for same-day acknowledgement.

Line-manage Janelle (content) day-to-day.

Liaise with payment processors, platform partners and external agencies.

Reporting

Weekly trading report to the Founder.

Monthly performance review with clear actions.

What We're Looking For

Essential

4+ years in an e-commerce role, ideally including time as an E-Commerce Manager or Senior Executive.

Hands-on Shopify experience (Plus preferred but not essential).

Proven Google Ads ownership – you've personally built and optimised campaigns, not just briefed an agency.

Strong SEO fundamentals – on-page, technical basics, content strategy, GSC literacy.

Comfortable in GA4 and pulling your own data – not afraid of a spreadsheet.

Confident managing creative and content briefs.

Direct, plain-English communicator – we don't do corporate fluff.

Nice to Have

Commercial awareness around profit, not just revenue – experience with profit-based bidding tools like ProfitMetrics, or a track record of managing to contribution margin.

Meta ads management experience.

Klaviyo or comparable email platform experience.

Algolia or similar on-site search and merchandising tool experience.

Background in trade / DIY, lighting, electrical or home improvement.

Experience post-migration (Magento to Shopify, BigCommerce to Shopify, etc.).

Amazon Seller Central exposure.

You'll Thrive Here If You

Want operational ownership, not committees.

Prefer making the decision and moving, then measuring.

Are comfortable being the most senior digital person in the room.

Push back when you disagree – we'd rather argue it out than agree quietly.

What We Offer

£45,000 starting salary, scaling to £55,000 based on agreed performance targets reviewed at 12 months (targets set jointly within your first 30 days – typically around revenue growth, profit margin and conversion rate).

Hybrid working – 3 days in our Wirral office, 2 days from home.

25 days holiday plus bank holidays.

Pension scheme.

Genuine ownership of the role – you'll set the agenda, not chase someone else's.

Direct access to the founder and the commercial reality of the business.

An established, profitable business (16 years trading) with clear growth plans.