Director of X-Channel - Performance Marketing

The role

We are seeking a Paid Marketing X-Channel Director to lead a global, cross-functional team that sits at the intersection of marketing, product, and technology. This is a hybrid role that blends product management, project management, and marketing expertise to drive the development of scalable solutions, innovative marketing technology, and data-driven acquisition strategies.

You will oversee a team of specialists, including project managers, automation engineers, audience managers, and conversion rate optimization experts. You will partner with Product, Engineering, and Analytics to deliver the next generation of performance marketing capabilities.

Reporting to the Senior Director, Performance Marketing International, you will help develop and execute strategic plans, driving innovative solutions that elevate performance marketing to the next level through advanced technology, scalable processes, and data-driven strategies.

This role is ideal for someone with a strong background in product or solution-oriented roles, ideally with experience building or customizing platforms, bidding systems, or marketing tools, who also brings solid expertise in online and performance marketing platforms.

What you’ll do

Lead a high performing cross-functional team: develop and mentor a team of 10, with 3 direct reports, fostering collaboration, innovation and accountability

Define & deliver the vision: develop the strategic roadmap for the marketing technology and performance stack, ensuring close alignment with our business goals and global acquisition strategy

Bridge cross-functional teams: Serve as the strategic bridge between Marketing, Product, Engineering, and Analytics, ensuring alignment on priorities and scalable solution delivery

Optimize performance & conversion: Spearhead global Conversion Rate Optimization (CRO) initiatives to drive double-digit improvements across all markets. You will enhance the entire campaign funnel, from landing pages and creati