Digital Marketing Manager

Working for a high growth investment management firm who are looking to hire a Digital Marketing Manager who can lead on website and performance marketing for the global firm.

This is a new and high profile role within the business. Based in London, with hybrid working.

Client Details

The client are a rapidly scaling and credible investment platform who are looking to hire someone into their digital team in London.

This is a newly created role reflecting the growing importance of the website as a core business platform for product discovery, investor education, campaign activation, lead generation and brad credibility.

The successful candidate will manage and optimise the company website, ensuring it is accurate, well-structured, commercially useful and aligned with business priorities. A key focus will be improving visibility across SEO, AI search and Generative Engine Optimisation/GEO, ensuring the brand, its funds and its investment themes are discoverable and well represented across search engines and answer engines.

Description

Key responsibilities of the Digital Marketing Manager role

Own the day-to-day management, optimisation and performance of the company website.

Manage website updates, landing pages, fund pages, educational content and campaign pages.

Work with marketing, content, research, product, sales, compliance and external agencies to ensure website content is accurate, compliant and effective.

Improve website navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways.

Lead SEO activity across technical SEO, on-page optimisation, content optimisation and organic search reporting.

Monitor and improve rankings for key strategic terms across the brand, ETFs, ETCs, thematic investing, active ETFs, commodities and other priority investment themes.

Identify search-led content opportunities and optimise existing content to improve visibility and engagement.

Lead the company's approach to AI search and GEO, including monitoring how the business, funds and themes appear in AI-generated search results.

Ensure content is structured to support discover-ability by AI platforms, including clear explanations, FAQs, structured data and authoritative source material.

Own website and search performance reporting, using tools such as Google Analytics, Google Search Console, Looker Studio and other relevant platforms.

Build clear insight on website traffic, engagement, rankings, conversions and content effectiveness.

Support product launches, issuer campaigns and marketing activity with high-performing website journeys.

Stay up to date with developments in SEO, AI search, GEO and changing digital behaviour.

Profile

The succesful candidate for the Digital Marketing Manager role

Essential

Experience managing and optimising websites, ideally in B2B, financial services, asset management or professional services.

Good working knowledge of SEO, including technical SEO, on-page SEO and content optimisation.

Experience using Google Analytics, Google Search Console and other digital performance tools.

Strong analytical skills and the ability to turn data into practical recommendations.

Excellent attention to detail, especially when working with regulated or technical content.

Strong stakeholder management skills and confidence working with senior colleagues.

Ability to manage agencies and external digital partners.

Excellent written communication skills and an understanding of how to structure content for clarity, search and conversion.

Comfortable managing website tracking requirements, including Google Tag Manager, GA4, pixels and third-party scripts.

Preferred

Experience in asset management, ETFs or wider financial services.

Experience with CMS platforms, CRM systems and marketing automation tools.

Understanding of AI search, GEO, Google AI Overviews or answer engine optimisation.

Knowledge of HTML, structured data/schema markup, UX or conversion rate optimisation.

Experience supporting product launches, investment campaigns or lead-generation activity.

Basic understanding of HTML, JavaScript, consent tools and how tracking scripts interact with websites.

Job Offer

Competitive.