Digital Marketing Executive

Role: Digital Marketing Executive

Salary: £30k

Hours: Monday to Friday 9am-5pm

Location: Wetherby

We are seeking a proactive and highly organised Digital Marketing Executive to support the delivery of our clients’ global marketing strategy and drive high-quality lead generation activities.

This role is execution-focused and will work closely with the Group Head of Sales & Marketing and wider business stakeholders to implement marketing campaigns, maintain digital platforms, and optimise marketing performance across multiple international markets.

The position is ideal for a hands-on marketing professional who enjoys managing multiple channels, analysing performance data, and supporting commercial growth through effective marketing delivery.

Responsibilities

Digital Marketing & Campaign Execution

Execute integrated marketing campaigns across digital platforms including Google Ads, LinkedIn, email marketing, and social media.

Support outbound lead generation campaigns, customer nurture programmes, and marketing automation workflows.

Assist in managing paid media budgets to maximise return on investment.

Website & SEO Management

Maintain and update multiple WordPress websites, including content creation, landing pages, and ongoing improvements.

Support SEO activity to improve search rankings, traffic, and conversion performance.

Monitor and optimise user experience and lead generation pathways.

Content Creation

Produce and manage engaging marketing content including

Blogs, case studies, newsletters

Social media posts and graphics

Sales collateral and presentations

Brochures and digital marketing assets

Ensure brand consistency across all channels and materials.

CRM & Marketing Systems

Support the management and optimisation of Salesforce CRM

Data segmentation and campaign tracking

Reporting and dashboards

User support and data integrity

Assist with marketing automation tools and ensure systems are integrated effectively.

Analytics & Reporting

Track and report on key marketing metrics including

Website performance

Campaign effectiveness

Lead generation and conversion rates

Produce regular performance reports and insights to support decision-making.

Sales & Lead Management Support

Work closely with the sales team to

Ensure smooth lead handover processes

Improve lead quality and conversion rates

Support sales enablement through marketing materials

About You

Essential

Experience in a marketing or digital marketing role.

Strong working knowledge of

WordPress CMS

Email marketing platforms

Social media marketing

Google Ads / paid digital campaigns

Experience using CRM systems (Salesforce preferred).

Solid understanding of SEO and digital marketing principles.

Ability to analyse data and produce performance reports.

Strong written and visual content creation skills.

Highly organised with the ability to manage multiple projects simultaneously.

Desirable

Experience working in international markets.

Knowledge of marketing automation tools.

Basic design skills (e.g. Adobe Creative Suite or similar).

Experience working with external agencies and suppliers.