B2B Marketing Assistant - Technology Services

We are seeking a B2B Marketing Assistant to support the execution of marketing activity across events, partner go-to-market (GTM) initiatives and integrated campaigns for the UK practice of a Global IT Services firm. This is a hands-on role with a strong focus on delivering high-quality events while supporting broader marketing efforts across digital channels, content and paid media. It is vital that applicants have experience in the technology sector, ideally in a services business.

You will work closely with marketing leadership, sales teams and partners to deliver activity that contributes directly to pipeline generation and business growth.

Prolifics helps organisations accelerate digital transformation through cloud, data, AI, integration and application modernisation services. We partner with leading technology providers to deliver high-impact solutions for enterprise clients. Our UK marketing team plays a key role in driving growth through partner-led go-to-market initiatives, targeted campaigns and high-impact events.

Key Responsibilities

Events & Onsite Delivery

Support end-to-end planning and execution of executive events, partner events, trade shows, webinars and conferences

Coordinate venues, suppliers, logistics, registrations and attendee communications

Provide onsite support including setup, branding, delegate management and speaker coordination

Ensure smooth delivery of events including issue resolution and stakeholder support

Support pre-event outreach and post-event follow-up to maximise engagement and pipeline impact

Campaign & Partner GTM Support

Execute partner go-to-market initiatives and practice-level campaigns

Support delivery across email, website, social media and paid channels

Assist with LinkedIn and Google Ads campaigns including copy, targeting and optimisation

Coordinate campaign execution with sales teams and offshore marketing colleagues

Support list management, segmentation and campaign tracking

Content & Digital Execution

Create and manage content for websites, blogs, landing pages, email campaigns and social media

Support website updates and CMS publishing

Coordinate development of collateral including case studies, presentations and brochures

Support thought leadership initiatives such as podcasts, video content and customer stories

Ensure content aligns with brand guidelines and campaign objectives

Marketing Operations & Reporting

Use HubSpot for campaign execution, reporting, contact management and tracking

Maintain campaign hygiene including lists, UTMs, forms and dashboards

Support targeting and prospecting using tools such as Cognism

Track and report on performance across campaigns, events and channels

Use AI tools responsibly to support research, content and campaign execution

Stakeholder Collaboration

Work closely with marketing leadership, sales teams, partners and offshore colleagues

Manage multiple priorities across events, campaigns and content delivery

Support broader UK marketing initiatives and ad hoc projects as required

Candidate Profile

Essential

2+ years’ experience in marketing in a B2B environment

Experience in a technology services business

Experience using CRM platforms (HubSpot strongly preferred)

Strong organisational and event coordination skills

Excellent written communication and copywriting ability

Experience supporting digital marketing campaigns across email, web and social

Experience with paid media platforms such as LinkedIn Campaign Manager or Google Ads

Strong attention to detail and a data-driven mindset

Desirable

Exposure to executive events, roundtables or trade shows

Experience supporting content such as podcasts, video or thought leadership

Familiarity with GA4, Canva or Adobe Creative Suite

Experience with partner marketing or MDF-backed campaigns

Working Pattern

This role aligns to UK business hours, with flexibility required for event days and webinars. Hybrid working is supported, with a mix of office (3 days) and remote work between our offices in Farringdon and Borehamwood, to suit.

Benefits

Prolifics offers a competitive benefits package designed to support employee wellbeing and development. Benefits include:

Private healthcare

Pension scheme

Generous holiday allowance plus bank holidays

Hybrid working arrangements

Life assurance and income protection

Professional development and training opportunities