Assistant Store Manager

Assistant Store Manager – Romford, The Liberty Shopping Centre

JoinourbusyRomfordstoreandplayakeyroleinsupportingtheteamtodeliveroutstandingcustomerexperiencesandstrongcommercialresults.

We're looking for an Assistant Store Manager to join our Romford Liberty Shopping Centre store. This is a fantastic opportunity for an experienced retail leader who enjoys developing people, driving performance and creating a great experience for customers and colleagues alike.

As an Assistant Store Manager, you'll work closely with the Store Manager to support, coach and develop the team, ensuring the store delivers against key business objectives. You'll be confident leading people, conducting regular 1:1s, providing training and using KPIs to drive performance. In the Store Manager's absence, you'll take ownership of the store and lead the team with confidence.

What You'll Do

• Support the Store Manager in leading, coaching and developing colleagues
• Conduct regular 1:1s, coaching sessions and on-the-job training
• Drive sales and service performance through effective KPI management
• Support colleague engagement, performance management and development plans
• Deliver exceptional customer experiences at every opportunity
• Maintain high standards of operational excellence and compliance
• Take responsibility for running the store in the Store Manager's absence
• Create a positive, high-performing culture where colleagues can thrive

What We're Looking For

• Previous people management experience preferred
• Strong leadership, coaching and communication skills
• Experience supporting, developing and motivating teams
• Good commercial awareness and understanding of retail KPIs
• Confidence analysing performance and implementing improvement plans
• A customer-first approach with a passion for delivering great service
• Ability to work effectively in a fast-paced retail environment

What You'll Get

• £350 towards frames or designer sunglasses, with unlimited spend on lenses
• 33 days holiday with buy/sell options
• Family & friends discounts plus free eye tests
• Employee wellbeing support
• Opportunities to support global vision through the OneSight Foundation

Earn More at Vision Express

Earn monthly bonuses on top of your salary. Assistant Store Managers who deliver strong commercial performance can benefit from a competitive bonus scheme — with uncapped potential for high performers. Your leadership makes a difference — and it pays off.

Why Vision Express?

As part of EssilorLuxottica, you'll work with leading brands including Ray-Ban, Oakley, Prada and Meta. With industry-leading training, ongoing development and clear progression opportunities, this Assistant Store Manager role is the perfect next step for someone looking to grow their retail leadership career.

Ready to become our next Assistant Store Manager? Apply now.