Area Sales Manager

Job Title: Area Sales Manager

Territory: Southwest

Location: Field-based

Head Office: Peterborough

Overview

Herz Valves UK Ltd is seeking an experienced and motivated Area Sales Manager to manage and grow their customer base across the Southwest. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention.

A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base.

Key Responsibilities

Develop, manage, and grow a defined sales territory across the Southwest

Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition

Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders

Work closely with clients to understand technical requirements and provide value-led solutions

Monitor customer spend, margins, and retention, taking proactive steps to address risks

Deliver against agreed KPIs, sales targets, and growth objectives

Maintain accurate records of activity, pipeline, and forecasts

Attend quarterly sales meetings at the Peterborough head office

Work collaboratively with internal teams to ensure excellent customer service and delivery

Friday afternoon is generally used as a home office day for administration, planning, and follow-ups

Skills & Experience

Proven experience in field sales or area sales management within a B2B environment

Demonstrated ability to build and maintain strong client relationships

Experience managing accounts, controlling spend, and reducing customer attrition

A technical background or strong technical understanding is highly advantageous

Confident selling to SMEs, merchants, architects, and similar customer groups

Strong commercial awareness and ability to work to KPIs

Self-motivated, organised, and comfortable working autonomously

Full UK driving licence

Salary & Benefits

Basic salary: £40,000 per annum

Commission: 15–20% of annual salary

Company car: Carr Allowance £5000

Fuel Card (Radius)

Healthcare: Private healthcare provided (MediCash)

Option to add family members at additional cost

Holiday

20 days annual leave

Plus 4 days reserved for Christmas shutdown

Additional holiday entitlement awarded based on length of service

Working Pattern

Field-based role with hybrid working

Friday afternoon typically used as a home office day

Quarterly travel to Peterborough for sales meetings