Harnham - Data & Analytics Recruitment
Birmingham, UK
£55,000 – £60,000
Full-time
about 15 hours ago
I'm hiring two Web Instrumentation Analysts for a global ticketing, fan engagement, and live entertainment platform operating across some of…
I'm hiring two Web Instrumentation Analysts for a global ticketing, fan engagement, and live entertainment platform operating across some of the biggest venues and events in the UK and internationally.
This is a rare opportunity to join a business in the middle of a full web analytics transformation programme, rebuilding its measurement capability across multiple products, apps, and customer journeys. The company A global ticketing, marketing, and fan engagement platform supporting major venues, festivals, sports organisations, and entertainment brands. The business operates at significant scale, processing millions of customer interactions and transactions across web and mobile experiences.
Following significant investment in analytics and digital transformation, they're modernising how web and app data is captured, governed, and activated across the organisation. The opportunity This role sits within a growing analytics and instrumentation function and is one of the key hires supporting a large-scale transformation programme.
Full web analytics transformation programme
Migration from legacy Adobe Analytics setups to the modern Adobe Web SDK
Rebuilding data layers across 8 products
Improving data quality and tracking consistency
Establishing governance and best practices
Laying the foundations for future server-side tracking initiatives
This is a highly visible role with genuine business impact. What you'll be doingWeb Instrumentation & Tagging
Own and manage data layer design, implementation, QA, and optimisation.
Implement and maintain Adobe Analytics, Adobe Launch, and related instrumentation.
Configure tracking pixels and marketing tags across web properties.
Debug complex tagging and data collection issues.
Data Quality & Governance
Ensure data accuracy across websites and mobile apps.
Partner with Product and Martech teams to maintain consistent tracking frameworks.
Support regional compliance requirements and consent management processes.
Analytics & Reporting
Support attribution and performance reporting.
Build and support reporting outputs using analytics and BI tools.
Work closely with stakeholders to understand measurement requirements and business needs.
What they're looking forEssential
Strong web instrumentation and tagging experience
Adobe Analytics experience (Web SDK, Launch/Tags, Analytics)
Strong JavaScript knowledge
Data layer design and implementation experience
Experience with tag management and debugging
Experience working in digital product or eCommerce environments
Strong stakeholder management and communication skills
Desirable
RudderStack
GA4
OneTrust or other consent platforms
Server-side tracking exposure
Mobile app analytics
Adobe Customer Data Layer (ACDL)
Looker or other reporting tools
Salesforce Marketing Cloud exposure
Why join?
Rare opportunity to rebuild analytics from the ground up
Significant investment and executive backing
Large-scale consumer platform
Exposure to modern Adobe implementations
Opportunity to shape future measurement strategy
Server-side tracking roadmap
Global team and international projects
Package
Up to £60,000 base salary (potential flexibility to £70,000)
10% annual bonus
Medicash
4% matched pension
Ticket and entertainment discounts
Heavily discounted travel and leisure perks
Visa sponsorship available
Interview process Stage 1
Virtual interview with Director of Global Analytics
Stage 2
In-person interview
Technical exercise (provided in advance)
Presentation
Cultural and competency discussion
Web Instrumentation Analysts
Adobe Analytics Specialists
Digital Analytics Engineers
Tagging & Tracking Specialists
Web Analytics Implementation Analysts
Martech Analysts
Analytics Implementation Consultants
who want to work on a genuine analytics transformation programme and own measurement across a large-scale digital ecosystem.
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
I'm hiring two Web Instrumentation Analysts for a global ticketing, fan engagement, and live entertainment platform operating across some of…