Web Implementation Analyst
Hybrid - Manchester (3x days per week)
£60,000 - £70,000 + bonus
This is an exciting opportunity for a Web Instrumentation Analyst to play a key role in shaping how digital customer behaviour is tracked, measured, and understood. You'll work across web and mobile platforms, driving data quality and enabling data-driven decision making through robust tracking and analytics implementations.
The Company
They are a well-established organisation with a strong digital presence and a commitment to leveraging data to improve customer experiences. With continued investment in analytics and customer insight capabilities, they are expanding their data function and looking for individuals who can have a tangible impact. You'll join a collaborative environment where innovation, quality, and continuous improvement are highly valued.
The Role
As a Web Instrumentation Analyst, you will be responsible for ensuring accurate and scalable tracking across digital platforms.
Defining, implementing, and maintaining data layers across web and mobile products
Managing website and app tagging to ensure accurate data collection
Implementing and validating tracking pixels and analytics solutions
Supporting A/B testing and experimentation initiatives
Collaborating with Product, Marketing, Analytics Engineering, and Technology teams
Conducting QA and optimisation of tracking implementations
Supporting attribution and digital performance reporting
Developing insight into user behaviour through analytics data
Ensuring tracking remains compliant with relevant data privacy and consent requirements
Your Skills & Experience
Strong commercial experience with JavaScript
Hands-on experience with Adobe Analytics and associated tagging solutions
Experience implementing and troubleshooting complex tracking solutions
Knowledge of data layers, tag management systems, and digital analytics best practices
Experience working with web and mobile app analytics
Understanding of ecommerce or customer journey analytics
Familiarity with consent management platforms and privacy requirements
Strong stakeholder management and communication skills
Experience with GA4, Looker, or similar reporting and visualisation tools is beneficial
A proactive and detail-oriented approach to problem solving
What They Offer
Salary of £55,000 - £70,000 depending on experience
Hybrid working model with 3 days per week in the Birmingham office
Generous holiday allowance
Pension contribution
Private healthcare and additional wellbeing benefits
Ongoing training and career development opportunities
The chance to influence the organisation's digital analytics strategy and make a measurable business impact
How to Apply
To learn more about this Web Instrumentation Analyst opportunity, apply today with your CV and a member of the team will be in touch.
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