Trade Marketing Manager - France

Department: GTM EU Growth | Retail & Trade Marketing

Location: Paris, office-first

Employment type: Full-time, office-first

Team description

France is SumUp's most important retail market, and this role is at the centre of making it perform. Based in Paris, you'll be close to the retailers, the field team, and the commercial decisions that matter most. You'll own the full trade marketing picture for France: setting the strategy, shaping the plans with key retail partners, and leading a field team to execute them across more than 1,400 stores. This role is for someone who spots the gap, builds the plan, and gets it done, whether that means negotiating a display brief with a major retailer or redesigning how the field team tracks in-store performance.

What you'll do

Develop and execute trade marketing strategies for the French market, focused on driving sell-out, new account acquisition, and net revenue growth

Lead and coordinate the external field execution team (Field Operations Manager, Project Manager, and Merchandisers) to deliver outstanding in-store results

Monitor and improve in-store execution through our Perfect Store framework, identifying gaps and driving action plans across key retail partners

Experience leading and earning the trust of senior external stakeholders, treating them with the same rigour and care as internal team members

Collaborate with Business Development Managers to define tactical and annual plans for key accounts, and align commercial and marketing priorities

Partner with the Marketing Development team to build bespoke campaigns and initiatives tailored to the French retail landscape

You'll be great for this role if...

Solid experience in trade marketing or retail marketing within the French market, ideally with a background in FMCG or consumer electronics

Proven ability to manage multiple projects simultaneously, keeping delivery on track across agencies, field teams, and internal stakeholders

Strong written and verbal