Technical Sales Manager - Ballistics

Technical Sales Manager - Ballistic InstrumentationJob Type Full time - flexible working considered, with all personal situations taken into account. Location

Approx. 60% office-based

10-20% client-facing

Remainder home working

Salary & Benefits

Circa £45,000 per annum

Competitive benefits including

Company pension (4% employer match)

24 days annual leave plus statutory holidays

Bonus Discretionary bonus of up to 20% of salary, based on exceeding sales targets and cash generation. Role Overview This role is ideal for a ballistics or engineering professional who enjoys engaging with customers and is motivated to develop a career in technical sales.

The Technical Sales Manager will combine strong technical knowledge of ballistic instrumentation with a consultative, customer-focused sales approach. Working closely with the Operations Manager, Managing Director and engineering team, the role is central to developing and winning business across military and civilian markets in the UK and export territories.

You will play a hands-on role in shaping value propositions, supporting bids, converting opportunities into contracts, and ensuring customer feedback directly informs product and capability development. Key Objectives

Develop and promote distinctive, market-leading value propositions aligned with company strategy

Achieve and exceed annual sales, revenue and cash-generation targets

Position the company as the supplier of choice for military and civilian ballistic instrumentation and targets

Build long-term, trusted relationships with customers and stakeholders in the UK and overseas

Key ResponsibilitiesSales & Business Development

Proactively identify, develop and convert sales opportunities using a disciplined three-phase sales process

Leverage an established or developing network within the ballistics community to understand, shape and influence customer requirements

Lead and support public and private procurement bids through to contract award

Deliver high-quality quotations and bid documentation that win profitable business

Lead sales bids with a total contract value of up to £2m

Gather market and competitor intelligence to support pricing, positioning and product development

Technical & Customer Engagement

Use strong technical understanding to translate customer needs into effective system solutions

Work closely with engineering teams to define configurations, integration options and delivery approaches

Support system integration, installation and customer training where required

Develop and sell calibration and service offerings alongside capital equipment

Internal Collaboration & Governance

Contribute to annual sales and marketing plans aligned to company strategy

Maintain CRM records (Monday.com) for enquiries, opportunities and orders

Ensure bids, contracts and deliveries meet ISO, export licensing, firearms and regulatory requirements

Maintain and support export licence applications (including LITE and SPIRE)

Support smooth handover of won contracts to operations and delivery teams

Drive continual improvement in sales processes and reporting

Marketing & Representation

Represent the business at trade shows, customer visits and industry events in the UK and abroad

Contribute to sales and marketing collateral, website content and customer testimonials

About You This role would suit a ballistics engineer, instrumentation engineer or technical specialist who enjoys customer engagement and wants to develop or expand their career in technical sales.

You are comfortable operating at the interface between engineering, customers and commercial decision-making, and are motivated by seeing technically complex solutions turn into successful contracts. Essential Qualifications & Experience

Engineering or STEM degree, or equivalent experience within the ballistics industry

Engineering experience in ballistics or a closely related field

Experience contributing to or leading sales, business development or bid activity

Strong verbal and written communication skills

Excellent attention to detail with the ability to manage multiple deadlines

Project management capability and strong organisational skills

Proactive, self-motivated and able to work independently or lead bid teams

Good working knowledge of Microsoft Office

Desirable Experience

UK manufacturing experience

Working knowledge of CRM systems

Prior exposure to export-controlled or regulated environments