Technical CRO Manager (Frontend Experimentation)

I'm hiring a Technical CRO Manager for one of the UK's leading customer acquisition businesses.

This is a rare opportunity to build and own an internal CRO capability from the ground up, taking responsibility for experimentation across multiple high-traffic lead generation brands while helping shape the future of the CRO function.

Unlike many CRO roles, this isn't purely strategy and analysis. They need someone who can combine experimentation expertise, commercial thinking, and hands-on front-end testing skills. The company A fast-growing international marketing and technology business operating across the UK, USA, Canada, Australia, and France.

They own and operate their own digital brands rather than acting as an agency, giving them complete control over customer acquisition, experimentation, and optimisation across the customer journey

With 40+ lead-generation journeys and significant investment into paid search and paid social, there is huge scope to drive measurable commercial impact through experimentation. The opportunity The business has invested in CRO through external contractors for the last couple of years and is now bringing the capability in-house.

You'll take ownership of

The CRO roadmap

Experimentation strategy

Testing frameworks

Front-end test implementation

Future team growth

As the function matures, there is a genuine opportunity to build and lead a dedicated experimentation team. What you'll be doing

Own the CRO and experimentation roadmap across multiple brands

Design, build, and analyse A/B testing programmes

Create a structured, high-velocity testing pipeline

Build and validate experiments using

HTML

CSS

JavaScript

Manipulate the DOM and deploy front-end tests using Convert.com or comparable platforms

Use behavioural analytics tools such as Mouseflow, Clarity and FullStory to identify optimisation opportunities

Prioritise testing opportunities based on commercial impact, traffic volumes and lead quality

Present recommendations and business cases to senior stakeholders

Work closely with Marketing, Technical and Compliance teams to drive growth

What they're looking forMust-haves

5+ years dedicated CRO experience

Experience running end-to-end experimentation programmes

Strong A/B testing and experimentation methodology knowledge

Strong statistical understanding and test analysis skills

Commercial mindset focused on revenue and profitability

Excellent understanding of UX and customer journey optimisation

Technical requirements

3+ years commercial experience using

JavaScript

HTML

CSS

Experience implementing front-end tests yourself

Experience with Convert, Optimizely, VWO, AB Tasty or similar platforms

Experience using session replay and behavioural analytics tools

Nice to have

Lead generation experience

Agency experience

Previous mentoring or team leadership exposure

Experience helping build CRO functions

Why this role?

Build an internal CRO capability from scratch

Own experimentation across 40+ customer journeys

Significant leadership backing for CRO investment

Genuine progression into team leadership

High levels of autonomy and ownership

Blend of strategy, experimentation, front-end development, and commercial impact

International business with ambitious growth plans

Package

Up to £60,000 salary

Bonus scheme

Hybrid working (2-3 days per week in Macclesfield)

Private medical insurance

Gym membership

Life insurance

Team socials and events

Clear progression opportunities

Interview process

Initial interview with Marketing leadership

Practical experimentation framework task and presentation

Final interview with senior stakeholders

If you're a CRO professional who still enjoys getting hands-on with experimentation code, while also wanting the opportunity to build a function and influence strategy, this is an outstanding opportunity.