About the role: What's in the box
In this role, you will own the assortment roadmap and key monetisation levers for HelloFresh DACH product categories, driving AOV growth across Add-on Market, surcharge, and modular offerings. You will optimise assortment performance through data-driven analysis, shape pricing and bundle strategies, and translate insights into actionable commercial decisions. Working cross-functionally across Product, Culinary, Marketing, Operations, and Supply Chain, you will also help execute the merchandising calendar and leverage AI-driven automation to improve efficiency and execution at scale.
Please note that this position is a 24-month fixed-term contract (with the aim of converting it to a permanent position afterwards).
What you’ll do: The Recipe
Own the assortment roadmap and monetisation lever design for HelloFresh DACH's product categories: Add-on Market (DACH only), surcharge, and modularity.
Success is measured by sustained AOV growth across the DACH monetisation categories.
Continuously track and improve product assortment through performance analysis, and partner with stakeholders to generate action plans that close performance gaps.
Build AI automation workflows or agents to streamline category operations, performance reporting, and execution.
Define and adjust pricing for surcharge items and selected add-on products within the broader pricing framework. This includes setting individual price points, recommending bundle pricing, and reading the results to refine the approach.
Coordinate and drive the execution of product initiatives across operational workstreams, including Private-label, Product Ops, Culinary, Marketing, and Supply Chain.
Execute the merchandising calendar across seasonal themes, cultural moments, and cuisine spotlights, working in close coordination with the lead PM who owns the broader commercial product roadmap.
What you’ll bring: The Ingredients
At least 3 years of professional experience in a simi
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
