Strategic Partnerships & Media Investment Lead

Strategic Partnerships & Media Investment Lead

About the team

The Central Brand & Marketing team sits at the heart of how SumUp shows up in the world. Within it, the Media Strategy & Partnerships chapter owns how we invest in marketing across Europe, from media planning and campaign execution to strategic partnerships with card schemes, sponsors, and industry events. This role sits at the centre of that chapter, leading investment strategy, budget governance, and external partner relationships that directly shape SumUp's brand presence across multiple markets. It's a rare opportunity to own a function end-to-end, with real commercial weight, senior visibility, and the scope to build something more structured and scalable as the team grows.

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What you'll do

Own the European marketing investment strategy, annual planning, forecasting, budget pacing, and performance evaluation, while shaping the roadmap for the year ahead

Lead media strategy and planning across channels and regions, setting the standard for how campaigns are briefed, executed, measured, and reviewed

Secure and manage external funding through co-marketing partnerships, and oversee delivery of contracted marketing rights across key agreements

Centralise and professionalise trade show and event marketing across markets, establishing clear ownership, intake and prioritisation processes, repeatable playbooks, and measurable outcomes tied to brand and commercial impact

Partner with commercial and enterprise teams on the marketing side of key agreements, ensuring deliverables are clear and how marketing activations are executed

Represent marketing in cross-functional planning for major launches, new business lines, and market expansions, building business cases and driving alignment with senior stakeholders

Lead and mentor the campaign team, setting execution standards and bringing structure to how we brief, deliver, and retrospect on activit