Strategic Finance Partner - Marketing

Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

Typeform is fully remote by design. For this role, we can hire candidates based in the UK, Ireland, Germany, Portugal, Spain or The Netherlands

About the role

Typeform is looking for a Strategic Finance Partner – Marketing to join our growing FP&A team and become the dedicated finance partner to our Marketing organization.

Marketing is a key driver of Typeform’s next stage of growth. As we continue to scale our product-led business while expanding further into enterprise, we’re investing in building a more sophisticated understanding of marketing performance, unit economics and return on investment.

This role goes beyond traditional budgeting and reporting. You’ll work closely with Marketing leadership to understand what drives growth, where we should invest, and how we can make smarter decisions about allocating our marketing spend.

You’ll bring together strong financial thinking, commercial judgment and data to help answer questions such as: Where should we invest more? Which channels are generating the strongest returns? How should we think about CAC and LTV across different customer segments? And when do we start seeing diminishing returns?

What you’ll do

Act as the dedicated strategic finance partner to our Marketing organization, supporting leadership with planning, performance analysis and investment decisions.

Develop and improve our understanding of key marketing and SaaS unit economics, including CAC, LTV, LTV/CAC, CAC payback and ROAS.

Analyze marketing performance across channels, campaigns and customer segments to understand where investment is generating the strongest returns.

Partner with Marketi