Sr Director, Demand Generation EMEA

The Team + The Role

The Senior Director, Demand Generation EMEA is a senior, hands-on leadership role owning Pendo's marketing pipeline across the region — UK, DACH, France, Nordics, and the Netherlands.

This is a rare opportunity to shape how Pendo grows across Europe. You'll work closely with regional sales leaders to build high-performing, pipeline-generating marketing programmes from the ground up — with real visibility into commercial leadership and a direct line into how new business and customer growth gets driven across EMEA.

We're not looking for someone to localise global campaigns. We're looking for a builder — someone who creates demand programmes from scratch, understands what resonates with European buyers, and can operate with genuine autonomy to lead the region.

You'll report to the VP of Revenue Marketing, based in North America, and work as part of a small, focused EMEA marketing team.

This is a hybrid role, based three days a week in our London office.

What this looks like day-to-day

Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions

Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers

Partnering closely with EMEA Sales and SAles Leaders on account plans, pipeline coverage, and deal acceleration

Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH

Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment

Leading and developing the EMEA demand generation function, including the Director of Field Marketing

Defining the EMEA co-marketing strategy with regional partners, resellers, and SIs

Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing-attributed revenue

Who You Are

Beyond the qualifications, we hire through a spe