Social Media Manager

Social Media Manager - Global Beauty Brand

Salary - DOE / Flexible

Location - Manchester

Zachary Daniels are partnered with a fast-scaling, founder-led beauty and ecommerce brand recognised as one of the UK's biggest social commerce success stories. Built through community-first marketing, viral product launches, and an innovative TikTok Shop strategy, the brand rapidly evolved from an independent startup into a multi-million-pound global business with a highly engaged global audience through creator collaborations, affiliate programmes, immersive digital campaigns, and trend-led product launches.

The Role

My client is looking for an experienced Social Media Manager to own and lead the global social media strategy across all platforms. This is a high-impact role for a strategic and creative Social Media Manager who understands how to build communities, drive engagement and deliver best-in-class content across channels including TikTok, Instagram, YouTube and emerging platforms.

Key Responsibilities

Own and deliver the global social media strategy across TikTok, Instagram, YouTube and emerging platforms.

Define the purpose, role and objectives of each social channel, ensuring clear direction across all markets.

Establish platform-specific strategies covering audience behaviour, content formats, publishing cadence and growth opportunities.

Set creative and performance standards globally, ensuring consistent brand execution across all regions.

Balance global brand consistency with regional and channel-specific requirements.

Identify emerging trends, platform updates and new opportunities to drive innovation and growth.

Develop global content pillars, creative frameworks and best-practice guidelines.

Ensure social channels are insight-led, strategic and aligned with wider business objectives.

Use analytics and audience insights to influence creative direction, testing and optimisation.

Monitor key performance metrics including engagement, reach, saves, shares, audience growth and conversion.

Continually improve social performance through experimentation and data-driven decision making.

About You

Proven experience growing social channels and building engaged communities.

Experience managing and developing social media teams.

Strong understanding of TikTok and Instagram growth strategies.

A balance of creative thinking and analytical decision-making.

Strong knowledge of social trends, content formats and platform behaviours.

Excellent communication skills with the ability to influence stakeholders.

Why Apply

Join a globally recognised and fast-growing brand with social at the heart of its success.

Take ownership of a high-profile global social strategy with significant creative influence.

Lead and develop a talented social team while shaping the future direction of the brand.

Work across multiple platforms with the opportunity to innovate and test new ideas.

Collaborate with passionate teams across marketing, ecommerce, creative and brand.

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