Social Media Manager

As a Social Media Manager, you'll play a key role in shaping the social presence of some of the UK's leading events, including The UK Food & Drink Shows and The London Coffee Festival. Through engaging content, audience insight and data-led decision making, you'll grow communities, strengthen brand awareness and drive registrations, ticket sales and engagement across our event portfolio.

Working closely with marketing, commercial and wider cross-functional teams, you'll help elevate our social media activity, ensuring content is consistent, creative and delivers measurable results across both organic and paid channels.

This role can be based from our London, Brighton or Crawley office locations.

What You’ll Be Doing

Developing and evolving social media strategies that support brand, visitor, exhibitor and commercial objectives across multiple event brands

Creating and producing brand-specific content series, managing the process from concept development through filming and final edit

Owning content planning and delivery across Instagram, Facebook, LinkedIn and TikTok, ensuring a consistent and engaging presence across all channels

Creating and managing content calendars that balance campaign activity, community engagement, partner content and live event coverage

Planning, managing and optimising paid social campaigns, including audience targeting, budget allocation, creative testing and performance optimisation

Monitoring campaign performance and audience behaviour, using insights and analytics to improve engagement, reach, ROI and conversion

Collaborating with internal teams, exhibitors, sponsors and partners to create compelling content and maximise campaign impact

Coaching and mentoring junior team members, sharing social media expertise and helping to raise the quality and consistency of content delivery

What You’ll Need

Expertise in social media management, gained within events, hospitality, food and drink, media, publishing or another fast-paced consumer-facing environment

A strong understanding of organic and paid social media, including LinkedIn, Meta and TikTok, with experience managing audience targeting, campaign optimisation and A/B testing

Experience creating content strategies and content calendars that drive audience growth, engagement and commercial outcomes

Confidence analysing performance data and turning insights into clear recommendations that improve future activity

Excellent stakeholder management skills, with the ability to work effectively across teams and build strong relationships with partners and external stakeholders

The ability to coach and guide more junior colleagues, sharing knowledge and helping to build social media capability across the team

A creative, proactive approach and a passion for staying ahead of social media trends, platform developments and audience behaviour

Willingness to attend and represent our brands at events across the UK, including occasional travel as required

Benefits & Initiatives

Generous annual leave –25 days plus standard England and Wales bank holidays for full-time employees

Long service holiday reward – Receive an extra day's annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues

Christmas office closure – Enjoy additional paid leave between Christmas Day and New Year's Day to cover discretionary office closure days

Holiday purchase scheme – Buy up to three additional days' annual leave each year and spread the cost over up to six months

MeDay – Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you

Volunteering day – One paid day each year to support a charity, community group or cause close to your heart

Hybrid and agile working – Flexible ways of working to help you balance work and life commitments (role dependent)

Enhanced pension contributions – Benefit from employer pension contributions above the statutory minimum

Life assurance – Providing financial protection and peace of mind for you and your loved ones

Group Income Protection – Financial support if you're unable to work due to long-term illness or injury

Family-friendly policies – Enhanced pay entitlements to support you and your family during important life events

Health and wellbeing support, including

Healthcare cash plan

Employee Assistance Programme (EAP)

Virtual GP service

Health and wellbeing resources and tools

Commitment to Equity, Diversity and Inclusion – Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be a Disability Confident Committed employer

Cycle to Work scheme – Save money and support a healthier commute

Electric Car scheme – Access an affordable and sustainable way to drive an electric vehicle