Shopper Marketing Manager

Our client is looking for a Shopper Marketing Manager to develop and deliver retail-focused marketing campaigns that drive brand visibility, shopper engagement, and sales growth. Working closely with retailers, sales teams, and brand stakeholders, you'll create impactful activations that bring brands to life in-store and online.

Client Details

a fast-growing FMCG business with a portfolio of well-known brands, committed to innovation and delivering exceptional shopper experiences across multiple retail channels, based in Merseyside.

Description

Develop and implement shopper marketing strategies to enhance customer engagement and boost sales.

Collaborate with internal teams and external stakeholders to execute in-store marketing campaigns.

Analyse shopper behaviours to identify trends and opportunities for targeted marketing efforts.

Manage budgets and ensure campaigns are delivered within financial constraints.

Monitor and evaluate the effectiveness of marketing activities, providing actionable insights.

Build strong relationships with retail partners and suppliers to maximise promotional opportunities.

Ensure alignment of campaigns with overall brand strategy and guidelines.

Provide regular updates and reports to key stakeholders on campaign performance.

Profile

A successful Shopper Marketing Manager should have

A strong background in marketing, ideally within the business services sector.

Proven experience in developing and delivering shopper marketing strategies and campaigns.

Excellent collaboration and communication skills for working with internal teams and external partners.

Analytical skills to interpret data and drive informed marketing decisions.

Experience managing budgets and ensuring cost-effective campaign delivery.

An understanding of consumer behaviour and retail marketing trends.

Job Offer

Competitive salary dependent on the level of experience.

Permanent role based in Merseyside.

Opportunity to work in the FMCG industry.

If you're interested in this role, apply now.

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.