Shopper Marketing Manager

An exciting opportunity has arisen for an experienced Shopper Marketing Manager to join a fast-paced marketing team within a leading FMCG business. This role is focused on delivering impactful shopper marketing activity that drives brand visibility and influences purchasing decisions across key retail channels.

Working closely with commercial and brand teams, you will play a key role in translating category and consumer insight into engaging omnichannel campaigns that deliver measurable business results. Key Responsibilities

Develop and execute retailer-specific shopper marketing strategies across multiple product categories

Create insight-led campaigns that enhance shopper engagement and support commercial growth objectives

Collaborate with Sales, Brand and Category teams to ensure alignment between customer plans and brand priorities

Deliver integrated online and in-store activations to maximise shopper reach and impact

Manage and optimise sponsored product campaigns and retailer media activity

Track budgets, campaign performance and ROI with accuracy and agility

Build strong relationships with external agencies and retail partners to deliver high-quality activations

Use shopper and market data to identify opportunities and influence decision-making

About You The ideal candidate will be commercially minded, highly organised and passionate about creating engaging shopper experiences. You will thrive in a collaborative environment and be confident managing multiple stakeholders and projects simultaneously. Skills & Experience

Previous shopper marketing experience within FMCG or a related consumer-focused sector

Strong understanding of working with major UK retail accounts

Proven experience managing external agencies and cross-functional stakeholders

Excellent communication and presentation skills

Creative thinker with strong commercial awareness

Ability to manage projects effectively in a fast-moving environment

Strong analytical skills with confidence using data to drive decisions

Advanced working knowledge of Microsoft PowerPoint and Excel

What's on Offer

The opportunity to lead customer-facing marketing activity for well-established consumer brands

A varied and autonomous role within a collaborative and supportive team

Career development opportunities within a successful international business

Hybrid working arrangement with a mix of office and home-based working

Location This role is based in Leeds with hybrid working available. Candidates should be comfortable travelling to the office and other business locations when required for collaboration and meetings.