Department: Student Recruitment / Marketing
Location: Greenford, West London (On-Site)
Type of Contract: Permanent / Full Time
Salary: £37,700pa to £40,000pa
Our Vision: Changing Lives through Education
What We Do: The Student Recruitment Department plays a key role in the growth and success of GBS by guiding our prospective students from interest to enrolment, ensuring they have the information, support and encouragement they need to take their next step in higher education.
The SEO Specialist & Content Writer will be responsible for developing and executing GBS’s organic search strategy while creating high-quality, engaging and search-optimised content. The role will focus on improving the our online visibility, increasing qualified organic website traffic, generating student enquiries and supporting student recruitment objectives. Combining technical SEO expertise with excellent content writing and analytical skills, the postholder will optimise GBS’s digital presence and ensure content effectively meets the needs and search intent of prospective students.
The successful candidate will work closely with marketing, academic and other internal stakeholders to develop content and SEO initiatives that support undergraduate, postgraduate and professional programme recruitment.
SEO strategy and performance
Conducting regular SEO technical audits
Content creation and optimisation
Content strategy
Analytics and Reporting
Bachelor's degree in marketing, Communications, English, Journalism or a related discipline, or equivalent professional experience.
Demonstrable experience in SEO, digital marketing and content creation.
Strong knowledge of technical, on-page and off-page SEO.
Experience developing SEO strategies, conducting keyword research, competitor analysis and SEO audits.
Excellent copywriting, editing and proofreading skills.
Proficiency in Google Analytics 4, Google Search Console, SEMrush, Ahrefs and Screaming Frog.
Experience using CMS platforms such as WordPress.
Good understanding of Core Web Vitals, website performance, UX and mobile optimisation.
Strong analytical skills with the ability to turn data into actionable recommendations.
Excellent communication, organisation, project management and stakeholder management skills.
25 days annual leave, plus 8 public holidays
1-day extra leave per year of service, up to a maximum of 5 days
Workplace pension scheme
Tuition reimbursement for career development courses
Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more
Perks@Work discounts platform, wellbeing centre and much more
Reward and recognition programme
£500 award employee referral scheme
Discretionary annual performance bonus
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
