Senior UX/UI Designer - Flex Team
<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand exper…
Your new company
A high-growth consumer brand with an ambitious international growth strategy is seeking a Senior UX/UI Designer to join its expanding digital team. Operating in both the UK and US markets, the business has built a loyal customer base and is investing heavily in experimentation, conversion optimisation and customer experience to drive the next phase of growth.
Your new role
Reporting into senior leadership, you will take ownership of the on-site customer experience across multiple Shopify storefronts. This is a highly commercial role where success will be measured by improvements in conversion rate, add-to-cart rate and revenue per session.You will be responsible for identifying friction points across the customer journey, designing and implementing UX improvements, and building a structured testing programme to continuously optimise performance. Working closely with Growth, Marketing and Development teams, you will create high-converting landing pages, improve key ecommerce journeys and develop a scalable design system that supports rapid experimentation.
Owning the UX/UI experience across multiple Shopify stores
Improving conversion rates through data-led design decisions
Building and managing an A/B testing and experimentation roadmap
Designing and optimising landing pages for paid media campaigns
Analysing customer behaviour using heatmaps, session recordings and analytics tools
Collaborating with marketing and development teams to deliver UX enhancements
Creating and maintaining scalable design systems and component libraries
Monitoring performance and translating insights into actionable recommendations
What you'll need to succeed
Proven experience in UX/UI Design within an ecommerce or D2C environment
Strong Shopify experience, including theme customisation and site optimisation
Demonstrable success improving commercial KPIs through UX and CRO initiatives
Hands-on experience with A/B testing and experimentation platforms
Strong understanding of customer journey optimisation and conversion funnels
Proficiency with Figma and modern design workflows
Experience using GA4, Hotjar, Microsoft Clarity or similar analytics tools
Mobile-first design mindset
Excellent stakeholder management and communication skills
Desirable experience includes subscription ecommerce, Shopify Liquid, HTML/CSS, accessibility best practice and experience supporting international ecommerce markets.
What you'll get in return
This is an opportunity to join a fast-growing, data-driven business where experimentation, innovation and continuous improvement sit at the heart of the culture. You'll have significant ownership, visibility and the ability to directly influence revenue growth through your work.
What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand exper…
<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand exper…
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