Senior Social Media Manager

Senior Social Media Manager

Location: London, United Kingdom

Team description

The Central Brand & Marketing team is responsible for shaping how the world sees SumUp — building a brand that resonates with both small business owners and the consumers who interact with them every day. This role will transform how we show up on social media, turning brand strategy into daily engagement and measurable growth. This role leads the social media function across Europe, building the editorial engine, influencer strategy, and community presence that will define SumUp's voice online.

👉 Take a look inside our London office

What you'll do

Own and evolve SumUp's social media strategy across Instagram, TikTok, Facebook, and YouTube, shifting from reactive content to a channel-native, always-on editorial approach

Build and run the social media operating system — the ways of working, production rhythms, and cross-functional processes that connect brand, creative, PR, paid social, and campaigns into a coherent content engine

Develop and implement a scalable influencer and creator strategy, covering how we identify, recruit, and manage both creators within the SumUp ecosystem and external talent

Lead, mentor, and develop a small social media team, setting a higher creative bar and building the team's channel expertise and output quality

Own social media reporting and performance benchmarking, translating data into clear insights and strategic decisions that keep the team focused on what's working

What we're looking for

Proven track record building and executing social media strategies that drive brand growth across multiple countries and platforms, with deep, channel-native understanding — particularly of TikTok culture and formats

Experience creating scalable social frameworks, editorial planning processes, and content production systems in a fast-moving environment

Strong people leadership skills, with experience managing and developing social media teams or talent, in