(Senior) Product Marketing Manager (all genders)

The Role (What’s in the Box)

At HelloFresh, our product sits at the heart of everything we d, from the recipes customers discover each week to the campaigns and stories that bring them to life. As we continue growing across the Nordics, we are looking for a Product Marketing Manager to help shape how our products are launched, positioned, and communicated to customers.

Joining our Copenhagen Brand Team, you will own product marketing across the Nordic market, working closely with Product, Brand, Growth, and Global teams to turn customer insights into impactful campaigns and customer experiences.

If you are a strategic, customer-focused marketer who enjoys combining creativity, insights, and business impact in a fast-paced environment, this could be a great fit.

What You’ll Do (The Recipe)

Strategic Planning & Product Alignment

Lead End-to-End Product Marketing: Own product marketing across the Nordic market, acting as the key marketing partner to the Local Product team and helping shape future product roadmap priorities.

Upstream Influence: Bring customer insights and commercial thinking into early product investment and Go-To-Market discussions.

Execution of High-Impact Campaigns

Campaign Leadership: Lead large-scale local product marketing campaigns for major launches, seasonal moments, and strategic partnerships.

GTM Strategy & Localization: Adapt global toolkits into localized Go-To-Market strategies that resonate with Nordic customers while staying true to the global brand.

Product-as-Hero Messaging: Develop compelling messaging and value propositions with the local communications team, positioning the product at the center of acquisition, retention, and reactivation campaigns.

Cross-Functional Collaboration & Stakeholder Orchestration

Integrated Execution: Partner closely with Product, Brand Management, Growth Marketing, Creative, and Global Product Marketing teams to deliver seamless 360-degree campaigns.

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